Agenda 2022 - HIP - Horeca Professional Expo

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The leading Horeca innovation event

Horeca Professional Expo
Last edition of HIP
Hospitality Megatrends 2026
HIP drives sustainability

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Include HIP in your marketing plan and boost sales

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Automated Foodservice Expo
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16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h

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Hospitality 4.0, the world largest congress on trends and new concepts

Agenda 2026
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Preliminary Agenda 2026
Summits 2026
Hotel Trends
Restaurant Trends
Dependency and Healthcare Congress
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Networking, business opportunities and quality leads

Future Gastronomy Startup Forum
Leadership Summt
Italy, guest country

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We reward the most innovative hospitality companies

Horeca New Business Models Awards 2026
Last editions
The Best Digital Restaurants

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Companies, associations and media supporting in HIP

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Supporting Partners
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Press releases and graphic material

Graphic Material
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CONTACT

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16 -18 February 2026
IFEMA - Madrid

CONTACT

HIP 2026
The leading Horeca innovation event
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
- How to get there
- FAQS
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
- Graphic Material
- Gallery

Search for:

16 -18 February 2026
IFEMA - Madrid

HIP 2026
The leading Horeca innovation event
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
- How to get there
- FAQS
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
- Graphic Material
- Gallery

Search for:

16 -18 February 2026 | IFEMA - Madrid

Hospitality 4.0 Congress 2022 Agenda

All days Mon 16 Feb Tue 17 Feb Wed 18 Feb

Mon 16

10:30 - 10:45

Main Auditorium CaixaBank

Welcome to HIP 2026 by Erika Silva & Manel Bueno

Mon 16

10:30 - 11:00

Digital Theatre

Brand Desire: from attention to loyalty

Mon 16

10:30 - 11:00

Innovation Theatre by MAPFRE

How to turn a concept into a scalable brand

Mon 16

10:30 - 11:00

Auditorium Business & Concepts

The Emperor’s new suit

Mon 16

10:30 - 11:00

F&B Stage

Delivery, how to sell beyond the counter

Mon 16

10:45 - 10:55

Main Auditorium CaixaBank

Welcome from President Hostelería de España

Mon 16

10:45 - 11:00

The Kitchen Lab by Estrella Damm

New laws for gastronomy

Mon 16

10:55 - 11:25

Main Auditorium CaixaBank

The New Front of House: Talent Transforming the Guest Experience

Mon 16

11:00 - 11:15

The Kitchen Lab by Estrella Damm

Gastronomy as a cultural heritage driving sustainable and quality tourism

Mon 16

11:00 - 11:20

Digital Theatre

Membership Mindset: The New Loyalty Paradigm

Mon 16

11:00 - 11:20

Auditorium Business & Concepts

Ilunion hotels: an innovative management model, successful commitment to accessibility and sustainability.

Mon 16

11:00 - 11:30

CareHub Theatre

LEGRAND CARE | The Digital Ecosystem for Continuity of Care

Mon 16

11:00 - 11:30

Auditorium Campofrío Healthcare

The Gran Vida Model: Making Small and Medium-Sized Care Homes Profitable

Mon 16

11:00 - 11:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

11:00 - 12:00

F&B Stage

The real price of haute cuisine

Mon 16

11:15 - 12:00

The Kitchen Lab by Estrella Damm

Legal aspects of innovation in gastronomy

Mon 16

11:20 - 11:40

Digital Theatre

Friends Forever

Mon 16

11:20 - 11:55

Auditorium Business & Concepts

How to Keep Surprising Customers in a Saturated Market

Mon 16

11:30 - 12:00

Innovation Theatre by MAPFRE

Uncomfortable innovation: management, technology, and AI in the creative workshop

Mon 16

11:30 - 12:00

CareHub Theatre

CEGID | Transforming Clinical Documentation with AI — A Pioneering Case: Grup Pere Mata

Mon 16

11:30 - 12:15

Auditorium Campofrío Healthcare

Football Reminiscence Project

Mon 16

11:40 - 12:00

Digital Theatre

Driving Loyalty

Mon 16

11:40 - 12:00

Main Auditorium CaixaBank

Caring Bars: Hospitality as the Invisible Network that Sustains the Community

Mon 16

11:45 - 12:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

11:55 - 12:25

Auditorium Business & Concepts

Hospitality that stands out and sells

Mon 16

12:00 - 12:10

The Kitchen Lab by Estrella Damm

The Wealth of Rural Areas and the Uniqueness of Small Producers

Mon 16

12:00 - 12:30

Innovation Theatre by MAPFRE

Creativity, control, and profitability: the new equation for baking

Mon 16

12:00 - 12:30

Digital Theatre

Rapid expansion and the importance of packaging for scaling up

Mon 16

12:00 - 12:45

Main Auditorium CaixaBank

HIP 2026 Opening Ceremony

Mon 16

12:00 - 13:00

F&B Stage

Is a Restaurant Enough? Identity, Focus and Trade-Offs

Mon 16

12:10 - 12:25

The Kitchen Lab by Estrella Damm

Local as a Value Driver

Mon 16

12:25 - 12:45

The Kitchen Lab by Estrella Damm

From the land to the table. Emotion, story and experience

Mon 16

12:30 - 13:00

Innovation Theatre by MAPFRE

Change without Breaking: How to Innovate in Traditional Structures

Mon 16

12:30 - 13:00

CareHub Theatre

AUSOLAN | The Single Supplier Service Revolution in the Social-Healthcare Sector

Mon 16

12:30 - 13:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

12:45 - 13:15

Auditorium Campofrío Healthcare

Rehabilitating to De-Institutionalize: The Challenge of Elderly Care Homes

Mon 16

12:45 - 13:15

The Kitchen Lab by Estrella Damm

The Value of Origin: Opportunities in Defending Rural Production within Supply Chains

Mon 16

13:00 - 13:30

CareHub Theatre

HDS TRAINING | Training the Human Side with Machines

Mon 16

13:00 - 13:30

Digital Theatre

How to Build Team Engagement

Mon 16

13:00 - 14:00

F&B Stage

Is the Customer Always Right?

Mon 16

13:15 - 13:45

The Kitchen Lab by Estrella Damm

From Origin to Customer: Shortening Distances

Mon 16

13:15 - 13:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

13:15 - 14:15

Auditorium Campofrío Healthcare

Social-Healthcare Technology: Success Stories

Mon 16

13:25 - 14:00

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

Burger Economy: How Brands that Connect and Scale Grow

Mon 16

13:30 - 14:00

Innovation Theatre by MAPFRE

Evolution and Creation of the “Ice Cream” Concept: From Cocktail to Greek Yogurt

Mon 16

13:30 - 14:00

Main Auditorium CaixaBank

Hospitality + X: New Alliances Redefining the Experience

Mon 16

13:45 - 14:00

The Kitchen Lab by Estrella Damm

10 years of Supply Chain Summit!!

Mon 16

15:00 - 15:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

15:30 - 15:40

Innovation Theatre by MAPFRE

AERCE Hospitality Lab at the Center of Innovation

Mon 16

15:30 - 15:50

F&B Stage

Spicy flavors as a trend in liquid gastronomy

Mon 16

15:30 - 16:00

Auditorium Business & Concepts

Evolution of Limited Service Hotels in Spain

Mon 16

15:30 - 16:00

The Kitchen Lab by Estrella Damm

Learning to Grow: Continuous Training as the Engine of New Hospitality Talent

Mon 16

15:30 - 16:00

Main Auditorium CaixaBank

Mon 16

15:40 - 16:00

Innovation Theatre by MAPFRE

The New Era of Hospitality: Keys to a Sector in Transformation

Mon 16

15:45 - 16:00

Digital Theatre

The hidden factory: how AI unlocks profitability in the hospitality sector

Mon 16

15:45 - 16:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

16:00 - 16:30

Digital Theatre

Artificial Intelligence: what is really working

Mon 16

16:00 - 16:30

Innovation Theatre by MAPFRE

Procurement in Uncertain Times: Anticipating and Mitigating Global Impacts

Mon 16

16:00 - 16:30

Auditorium Campofrío Healthcare

Strengthening Bonds: Family and Community Engagement in Elderly Care and Its Impact

Mon 16

16:00 - 16:30

Auditorium Business & Concepts

Hotel Management and Investment: 2025 Wrap-Up and 2026 Outlook

Mon 16

16:00 - 16:30

CareHub Theatre

LAMALIT CARE | Comfort and Technology Serving Users and Caregivers: A New Vision of Assisted Beds

Mon 16

16:00 - 16:30

The Kitchen Lab by Estrella Damm

Mon 16

16:30 - 17:00

CareHub Theatre

INFORESIDENCIAS | “Here, Food Matters”: How to Add Value to Nutrition in Care Homes

Mon 16

16:30 - 17:00

F&B Stage

The Wine Stage: Wine and Innovation — How Will We Drink in 2030?

Mon 16

16:30 - 17:00

Innovation Theatre by MAPFRE

AI in Procurement: From Insight to Action

Mon 16

16:30 - 17:00

Digital Theatre

Beyond the Hype: Why AI Won’t Save Your Restaurant (But Smart Management Will)

Mon 16

16:30 - 17:00

Auditorium Business & Concepts

Room Mate: How Kike Sarasola Transformed the Hotel Industry through Design and Personality

Mon 16

16:30 - 17:00

Auditorium Campofrío Healthcare

Innovation to Support Home Care

Mon 16

16:30 - 17:00

Main Auditorium CaixaBank

Mon 16

16:30 - 17:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

17:00 - 17:15

Digital Theatre

Can You Imagine Your Restaurant without Food Delivery?

Mon 16

17:00 - 17:15

F&B Stage

Reinventing the night: trends and opportunities in nightlife

Mon 16

17:00 - 17:20

CareHub Theatre

Mon 16

17:00 - 17:30

Innovation Theatre by MAPFRE

Sustainability: Procurement as a Driver of Change

Mon 16

17:00 - 17:30

Stand Unilever (Pabellón 9 - 9F657)

Mon 16

17:00 - 17:30

Main Auditorium CaixaBank

Mon 16

17:00 - 18:00

Auditorium Campofrío Healthcare

Transforming Human Resources in People-Centered Care

Mon 16

17:00 - 18:00

The Kitchen Lab by Estrella Damm

From Award-Winning Chocolate to a Dessert that Redefines Its Essence

Mon 16

17:15 - 17:40

F&B Stage

Flavor and rhythm: the fusion of haute cuisine and music festivals

Mon 16

17:15 - 17:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Mon 16

17:20 - 17:40

CareHub Theatre

QDISPENSING | When Eating Becomes a Challenge: Preventing Malnutrition in Dysphagia Patients

Mon 16

17:20 - 17:40

Auditorium Business & Concepts

The restaurant industry faces its most ambitious challenge yet: integrating AI without losing its soul

Mon 16

17:30 - 17:45

Main Auditorium CaixaBank

Mon 16

17:30 - 18:00

Innovation Theatre by MAPFRE

Talent in Procurement: Skills That Make the Difference

Mon 16

17:35 - 17:50

Digital Theatre

Nora Royal Food: corporate food delivery

Mon 16

17:40 - 18:00

F&B Stage

New Entertainment Formats: Beyond Food and Beverage

Mon 16

17:40 - 18:10

Auditorium Business & Concepts

People, criteria, and leadership in the restaurant industry of the future

Mon 16

17:50 - 18:25

Main Auditorium CaixaBank

Mon 16

18:00 - 18:25

Innovation Theatre by MAPFRE

Mon 16

18:00 - 18:25

F&B Stage

Beyond the food market, nightlife trends

Mon 16

18:00 - 18:30

The Kitchen Lab by Estrella Damm

P.A.N. Showcooking: The Art of the Authentic Arepa

Mon 16

18:05 - 18:25

Digital Theatre

Successful business models in food delivery

Mon 16

18:10 - 18:40

Auditorium Business & Concepts

How regulations will transform workforce management in the restaurant industry in 2026

Mon 16

18:25 - 18:45

F&B Stage

Generation Z and 360° Entertainment Formats

Mon 16

18:25 - 18:45

Digital Theatre

JustEat-Takeaway: The future of aggregators and new challenges

Mon 16

18:25 - 18:50

Innovation Theatre by MAPFRE

Mon 16

18:25 - 19:00

Main Auditorium CaixaBank

Mon 16

18:40 - 19:10

Auditorium Business & Concepts

Smart Training: How AI Enhances Talent without Losing the Essence of Hospitality

Mon 16

18:45 - 19:15

F&B Stage

New Trends in Mixology

Mon 16

19:10 - 19:30

Main Auditorium CaixaBank

Tue 17

10:15 - 10:45

Main Auditorium CaixaBank

Tue 17

10:30 - 10:40

Innovation Theatre by MAPFRE

Robotics 2026: State of the Art

Tue 17

10:30 - 10:50

The Kitchen Lab by Estrella Damm

Learning by doing: creativity, critical thinking, and global vision for the chef of the future

Tue 17

10:30 - 11:00

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

Going Big: New Concepts in Events, Trade Shows and Festivals

Tue 17

10:30 - 11:00

Digital Theatre

GOe: Towards a delicious future

Tue 17

10:30 - 11:00

F&B Stage

The Dining Room: A Different Perspective

Tue 17

10:45 - 11:15

Main Auditorium CaixaBank

Tue 17

10:50 - 11:25

The Kitchen Lab by Estrella Damm

Crossing borders: the growth that occurs when the stage goes global

Tue 17

11:00 - 11:20

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

Bernabéu Market

Tue 17

11:00 - 11:30

Digital Theatre

Towards a healthy, sustainable and delicious future: key factors from investment, industry and start-ups

Tue 17

11:00 - 11:30

CareHub Theatre

GERODAN | The Importance of Interior Design in Comprehensive Equipment Processes

Tue 17

11:00 - 11:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

11:00 - 12:00

Auditorium Campofrío Healthcare

Investment and Infrastructure Development in the Healthcare Sector

Tue 17

11:15 - 11:45

Main Auditorium CaixaBank

Tue 17

11:20 - 11:40

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

New Concepts: Making the Balance

Tue 17

11:20 - 11:40

Innovation Theatre by MAPFRE

More Service: Robotics and Performance in Luxury Hospitality

Tue 17

11:25 - 11:35

The Kitchen Lab by Estrella Damm

Best Practices Awards 2026

Tue 17

11:30 - 12:00

CareHub Theatre

ATURNOS | Maximizing Workforce Planning with AI and Automating HR Management

Tue 17

11:30 - 12:10

Digital Theatre

Presentation of projects for the 7th edition of the Future Gastronomy Startup Forum

Tue 17

11:40 - 12:00

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

Leading Successful Concepts and Innovating at Every Opening

Tue 17

11:40 - 12:00

Innovation Theatre by MAPFRE

Sodexo Infinity: Robotics Transforming Collective Catering

Tue 17

11:45 - 11:55

Main Auditorium CaixaBank

Tue 17

11:45 - 12:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

11:45 - 12:30

F&B Stage

Rooms of the World: Europe

Tue 17

11:55 - 12:10

Main Auditorium CaixaBank

Tue 17

12:00 - 12:10

Innovation Theatre by MAPFRE

Alliances to Create Solutions

Tue 17

12:00 - 12:30

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónMarketing & Ventas

New Concepts for New Habits

Tue 17

12:00 - 13:00

The Kitchen Lab by Estrella Damm

Stars and knives: the edge of opinion

Tue 17

12:10 - 12:25

Main Auditorium CaixaBank

Tue 17

12:10 - 12:40

Innovation Theatre by MAPFRE

Technology That Embraces: Autonomous Restaurants, Robotics and New Partnerships

Tue 17

12:10 - 12:40

Digital Theatre

The New Map of Food Innovation: How AI Is Shaping the Gastronomy of the Future

Tue 17

12:25 - 12:55

Main Auditorium CaixaBank

Tue 17

12:30 - 13:00

Stand Unilever (Pabellón 9 - 9F657)

Tue 17

12:30 - 13:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

12:30 - 13:00

Auditorium Campofrío Healthcare

Tue 17

12:30 - 13:15

F&B Stage

Rooms of the World: Asia, Ebisu Endo

Tue 17

12:40 - 13:00

Digital Theatre

Communication winner of the 7th edition of the Future Gastronomy Startup Forum

Tue 17

12:40 - 13:10

Innovation Theatre by MAPFRE

Business models for foodservice: Every space is an opportunity

Tue 17

13:00 - 13:30

Auditorium Business & Concepts

Desarrollo de Negocio & ExpansiónFinanzas, Control de Gestion & Administración

Trends in Restaurant Management and Marketing

Tue 17

13:00 - 13:30

Digital Theatre

AI in the restaurant industry: real-world applications to optimize your business management

Tue 17

13:00 - 13:30

CareHub Theatre

MEDICIP HEALTH | AI Doesn’t Know (and Can’t Do) Everything

Tue 17

13:00 - 13:45

Aula Makro

Seasonality and Territory

Tue 17

13:00 - 14:00

The Kitchen Lab by Estrella Damm

Where Are the Women Chefs? The Glass Ceiling

Tue 17

13:00 - 14:15

Auditorium Campofrío Healthcare

Tue 17

13:10 - 13:40

Innovation Theatre by MAPFRE

SDDR 2026: Regulation, Reverse Vending, Costs and Challenges for Foodservice

Tue 17

13:15 - 13:30

F&B Stage

The Power of the Dining Room

Tue 17

13:15 - 13:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

13:25 - 13:45

Main Auditorium CaixaBank

Tue 17

13:30 - 13:50

Auditorium Business & Concepts

How We Buy Today: The New Ready-to-Go Food Consumer

Tue 17

13:30 - 14:00

CareHub Theatre

P&G PRO | How to Improve Laundry Efficiency

Tue 17

13:30 - 14:00

Digital Theatre

AI: The Training Revolution Is Already Here

Tue 17

13:40 - 14:00

Innovation Theatre by MAPFRE

Data-Driven Purchasing: What Today’s Consumer Really Wants

Tue 17

14:00 - 14:30

Stand Unilever (Pabellón 9 - 9F657)

Tue 17

14:00 - 14:45

Aula Makro

Ría de Arousa as a Starting Point

Tue 17

14:30 - 16:30

F&B Stage

The Other View Room: Gastronomic experience

Tue 17

15:00 - 15:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

15:00 - 15:45

Aula Makro

Nuts: A New Perspective

Tue 17

15:30 - 15:45

Auditorium Business & Concepts

10 Years of HIP: Transforming an Industry

Tue 17

15:30 - 15:55

Innovation Theatre by MAPFRE

Dirección GeneralRRHH & Legal

What Classical Music Teaches Us About Teamwork

Tue 17

15:30 - 16:00

CareHub Theatre

Tue 17

15:45 - 16:05

Auditorium Business & Concepts

Case Study: Quique Dacosta Group, 7 Michelin stars

Tue 17

15:45 - 16:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

15:50 - 16:10

Digital Theatre

Tue 17

15:55 - 16:30

Innovation Theatre by MAPFRE

Desarrollo de Negocio & ExpansiónRRHH & Legal

New Leadership: Diversity, Talent and Generational Change

Tue 17

16:00 - 16:30

Main Auditorium CaixaBank

Destination regeneration and sustainability

Tue 17

16:00 - 16:30

Auditorium Campofrío Healthcare

Integrating Social and Health Services: Squaring the Circle

Tue 17

16:00 - 16:30

The Kitchen Lab by Estrella Damm

Tue 17

16:00 - 16:30

CareHub Theatre

Tue 17

16:00 - 16:45

Aula Makro

The Teppanyaki That Isn’t Teppanyaki

Tue 17

16:05 - 16:35

Auditorium Business & Concepts

Optimized Operations: The Final Frontier of Profitability

Tue 17

16:10 - 16:40

Digital Theatre

Tue 17

16:30 - 17:00

Auditorium Campofrío Healthcare

Il Paese Ritrovato: The Person at the Center

Tue 17

16:30 - 17:00

CareHub Theatre

Tue 17

16:30 - 17:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

16:30 - 17:10

Main Auditorium CaixaBank

Talent, leadership and wellbeing

Tue 17

16:35 - 17:05

Auditorium Business & Concepts

Tue 17

16:40 - 17:10

Digital Theatre

Tue 17

16:45 - 17:45

F&B Stage

HIP Awards: The Other View Room

Tue 17

17:00 - 17:20

CareHub Theatre

LUDINNOV | Tovertafel: Encouraging Stimulation and Social Interaction through the Magic Table

Tue 17

17:00 - 17:30

The Kitchen Lab by Estrella Damm

Success story: outsourcing to transform

Tue 17

17:00 - 17:30

Innovation Theatre by MAPFRE

The Perfect Storm in Hospitality

Tue 17

17:00 - 17:30

Auditorium Campofrío Healthcare

Latin America: Risks, Opportunities and Innovation in the Future of Care

Tue 17

17:00 - 17:30

Stand Unilever (Pabellón 9 - 9F657)

Tue 17

17:00 - 17:45

Aula Makro

Roots and Poetry from Jaén

Tue 17

17:00 - 17:45

Sala A5.2

Tue 17

17:05 - 17:40

Auditorium Business & Concepts

Hotel F&B: Turning Necessity into Opportunity

Tue 17

17:10 - 17:35

Main Auditorium CaixaBank

Technology, Artificial Intelligence and Human-Centered Design

Tue 17

17:10 - 17:40

Digital Theatre

Why independent hospitality businesses can no longer afford to operate without data visibility

Tue 17

17:15 - 17:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Tue 17

17:20 - 17:40

CareHub Theatre

Tue 17

17:30 - 17:50

The Kitchen Lab by Estrella Damm

The Best-Kept Secret of Efficiency: Transforming Operations with Fifth Range Cuisine

Tue 17

17:30 - 17:50

Innovation Theatre by MAPFRE

Is No One a Prophet in Their Own Land?

Tue 17

17:30 - 18:00

Auditorium Campofrío Healthcare

Tue 17

17:35 - 18:00

Main Auditorium CaixaBank

Investment and the global market

Tue 17

17:40 - 18:10

Auditorium Business & Concepts

Product and Customer Value: What Truly Makes the Difference Today

Tue 17

17:45 - 18:30

Sala A5.2

Tue 17

17:50 - 18:10

The Kitchen Lab by Estrella Damm

Standardization without Resources: Lessons from Remote Projects for Hospitality Growth in Spain

Tue 17

17:50 - 18:10

Innovation Theatre by MAPFRE

Entrepreneurship from El Poble to the World

Tue 17

18:00 - 18:30

Main Auditorium CaixaBank

Industry reputation and destination experience

Tue 17

18:00 - 19:15

F&B Stage

The Dining Room – Another Perspective: Discovering New Projects

Tue 17

18:10 - 18:25

The Kitchen Lab by Estrella Damm

Designing to Win: How Smart Spaces Solve the Staffing Challenge

Tue 17

18:10 - 18:40

Digital Theatre

Marketing & VentasNuevas Tecnologías

Applied technology: innovation that impacts business

Tue 17

18:10 - 18:40

Innovation Theatre by MAPFRE

Forecasting in Turbulent Times

Tue 17

18:25 - 19:00

The Kitchen Lab by Estrella Damm

Tradition Goes Digital: When Traditional Restaurants Integrate AI into Operations

Tue 17

18:30 - 19:00

Main Auditorium CaixaBank

Tue 17

18:40 - 19:00

Innovation Theatre by MAPFRE

Myths and truths about delivery

Tue 17

18:40 - 19:00

Digital Theatre

Tue 17

18:40 - 19:10

Auditorium Business & Concepts

Innovate or disappear: new rules of marketing that sells

Wed 18

10:30 - 10:45

Digital Theatre

Artificial Intelligence: Craft Marketing

Wed 18

10:30 - 10:50

Main Auditorium CaixaBank

Desarrollo de Negocio & ExpansiónDirección General

The Hype Empire: How to Manage a Brand Everyone Wants

Wed 18

10:30 - 11:00

Innovation Theatre by MAPFRE

Packaging Innovation by Alex Cordobes and Cheesecakes

Wed 18

10:30 - 11:00

Auditorium Campofrío Healthcare

Integrating Innovation into the National Health System: Data, AI and Regulation

Wed 18

10:30 - 11:10

Auditorium Business & Concepts

The Experience Economy

Wed 18

10:45 - 11:00

Centro de Convenciones Norte - Sala Colón

Wed 18

10:45 - 11:05

Digital Theatre

KFC: Winning by Pushing Boundaries Every Time

Wed 18

10:50 - 11:10

Main Auditorium CaixaBank

From Plate to Stage: What does it take to unlock the next level of experience in catering?

Wed 18

10:50 - 11:20

F&B Stage

What’s Really Going On with Natural Wines?

Wed 18

11:00 - 11:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

11:00 - 11:45

Aula Makro

Landscape Design

Wed 18

11:00 - 12:00

Innovation Theatre by MAPFRE

Craftsmanship without romanticism

Wed 18

11:05 - 11:35

Digital Theatre

MarKa España: Marketing with a K

Wed 18

11:10 - 11:30

Auditorium Business & Concepts

Upgrading Spain

Wed 18

11:10 - 11:40

Main Auditorium CaixaBank

Borderless Restaurants: Planning a Successful International Expansion

Wed 18

11:20 - 11:50

F&B Stage

How to Create Wine Lists that Connect with Territory and Consumers

Wed 18

11:30 - 12:00

Auditorium Business & Concepts

Hospitality Reloaded: A New Era

Wed 18

11:35 - 11:50

Digital Theatre

How to Build a Restaurant Brand

Wed 18

11:40 - 12:00

Main Auditorium CaixaBank

Desarrollo de Negocio & ExpansiónDirección General

How to multiply your establishments tenfold in ten years: From 10 to 100

Wed 18

11:45 - 12:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

11:50 - 12:10

Digital Theatre

Redefining the consumer experience: a hamburger restaurant on an airplane

Wed 18

11:50 - 12:10

F&B Stage

8 Beverage Trends You Should Consider for Your Bar or Restaurant

Wed 18

12:00 - 12:20

Main Auditorium CaixaBank

How to multiply your establishments tenfold in ten years: From 100 to 1000

Wed 18

12:00 - 12:30

Auditorium Business & Concepts

How to Make Your Hotel and/or Restaurant More Sustainable through Design

Wed 18

12:00 - 12:30

Auditorium Campofrío Healthcare

Conversational AI for Connected and Proactive Care in Chronic Patients

Wed 18

12:00 - 12:30

The Kitchen Lab by Estrella Damm

Gastronomic solutions in action: Innovation and flavor for the modern hospitality industry

Wed 18

12:00 - 12:45

Aula Makro

Kimchi, Our Sustenance

Wed 18

12:00 - 13:00

Innovation Theatre by MAPFRE

Tradition, Trend and Truth: Between Likes and Sales

Wed 18

12:10 - 12:35

F&B Stage

New Cocktail Experiences

Wed 18

12:10 - 12:40

Digital Theatre

Unstoppable Trends and New Consumer Types

Wed 18

12:20 - 13:00

Main Auditorium CaixaBank

Desarrollo de Negocio & ExpansiónDirección General

Dani García’s business vision. Expansion and growth

Wed 18

12:30 - 13:00

Auditorium Business & Concepts

Thinking to build: the birth of Nook Collection and its first hotel, TARO Santa Cruz

Wed 18

12:30 - 13:00

The Kitchen Lab by Estrella Damm

Wed 18

12:30 - 13:00

Stand Unilever (Pabellón 9 - 9F657)

Wed 18

12:30 - 13:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

12:30 - 13:45

Auditorium Campofrío Healthcare

Hospital Technology Implementation: Success Stories

Wed 18

12:40 - 13:00

Digital Theatre

The Success of the Single-Product Model and the La Fresería Phenomenon

Wed 18

12:55 - 13:30

F&B Stage

Beverages as a Luxury Experience in Hospitality

Wed 18

13:00 - 13:20

Auditorium Business & Concepts

From story to space: when the hospitality project leaves its mark

Wed 18

13:00 - 13:30

The Kitchen Lab by Estrella Damm

Italy beyond the recipe – Italian cuisine as living heritage: tradition, technique, and innovation

Wed 18

13:00 - 13:45

Aula Makro

Vinegar and Sherry Wine as the Common Thread in Mantúa’s Cuisine

Wed 18

13:15 - 13:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

13:15 - 14:15

Main Auditorium CaixaBank

Living with Purpose and Hope

Wed 18

13:20 - 13:40

Digital Theatre

Turning Opportunity into a Winning Strategy

Wed 18

13:20 - 13:45

Auditorium Business & Concepts

How to make hospitality profitable through design

Wed 18

13:40 - 14:00

Digital Theatre

Gastronomy, Social Media and Revenue: How Influencers Fill Restaurants

Wed 18

13:45 - 14:10

Auditorium Business & Concepts

Five design tips for hospitality and the Horeca

Wed 18

13:50 - 14:10

F&B Stage

Wed 18

14:00 - 14:30

Stand Unilever (Pabellón 9 - 9F657)

Wed 18

14:00 - 14:30

The Kitchen Lab by Estrella Damm

Wed 18

15:00 - 15:30

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

15:30 - 16:00

Main Auditorium CaixaBank

Management and vision: the balance behind growth

Wed 18

15:45 - 16:15

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

16:00 - 16:30

Main Auditorium CaixaBank

Growth strategies in saturated markets

Wed 18

16:00 - 17:00

Digital Theatre

The Best Digital Restaurants Awards

Wed 18

16:30 - 17:00

Main Auditorium CaixaBank

The Secret of an Unstoppable Restaurant: Why the Best No Longer Compete (and How You Can Stop Too)

Wed 18

16:30 - 17:00

Stand Hiopos Solutions (Pabellón 3 - 3D424)

Wed 18

17:15 - 17:45

Stand Hiopos Solutions (Pabellón 3 - 3D424)

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