19-21 FEBRUARY 2024 | IFEMA - MADRID

Horeca Professional Expo

HIP has established itself as the most innovative and value-added event in our industry and is recognized as the “place to be” thanks to our commitment since the first edition to offer the latest trends that are impacting or will impact the global hospitality industry.

 

Showcase your latest hospitality solutions to +45,000 owners and senior executives. Join industry leaders and more than 650 exhibiting companies will showcase the latest in machinery, equipment, cookware, technology, solutions, new concepts and food and beverage.

 

More than 60,000m2 in 4 IFEMA halls to present your products and solutions in 10 innovation areas: Food & Beverage Solutions, Horeca Wine & Spirits, Smart Kitchens & Equipment, Design & Experience, Health & Safety, Digital World, New Concepts & Franchises, Delivery & Food as a Service, Automated Catering & Vending and Healthcare.

 

HIP promotes a more professionalized, sustainable, digitized and efficient sector in its management, operations and equipment.

EXHIBIT

Hospitality 4.0 Congress

HIP is the industry’s largest meeting point where entrepreneurs and professionals get inspired and get innovation and solutions to improve their businesses in a new era of great changes and opportunities for those who want to take up the challenge.

 

HIP, through Hospitality 4.0 Congress, is the only knowledge platform where you can discover new concepts, disruptive ideas and the best strategies to innovate and boost every area of a hospitality business.

 

Discover from the hand of more than 600 international experts the best strategies, success stories, new concepts and keys to boost any hospitality business.

 

Hospitality 4.0 Congress offers you a 3-day agenda with +30 specific summits for each professional profile and industry segment: operations, management, digitization, AI, robotization, sustainability, delivery, customer experience…

CONGRESS
IFEMA - MADRID
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19-21 FEBRUARY 2024

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Top speakers HIP 2024

Ferran Adrià
President
elBullifoundation
Amancio López
President
Grupo Hotusa
Vala Afshar
Chief Digital Evangelist
Salesforce
Ramon Aragonés
CEO
NH Hotel Group
Oriol Castro
Chef y propietario
Disfrutar 3* Michelin
Sacha Michaud
Co-founder
Glovo
Marc Vidal
CEO
AllRework
Paco Morales
Chef y empresario
Noor 3* Michelin
Marta Campillo
DiverXo 3*Michelin
Toño Pérez
Chef
Atrio 3* Michelin
Alejandra Rivas
Cofundadora y propietaria
Rocambolesc
Martina Puigvert
Jefa de Cocina
Les Cols**
Amir Kremer
CEO
Goiko
Alejandro Bernabe
Paco Roncero
Chef y empresario. 2* Michelin
Paco Roncero Restaurante
Borja Hernández de Alba
CEO
RBI
Begoña Rodrigo
Chef and Owner
La Salita 1 * Michelin
Nayra González
Directora
BLESS Hotel Madrid
Álex Urbon
Fundador
Hundred Burgers
Emilio Suero
Vice President F&B - Operations
NH Hotel Group
Jordi Ferrer
CEO
Grupo Inversor Hesperia
Diego Calvo
CEO and Founder
Concept Hotel Group
Vicky Sevilla
Chef and Owner
Restaurant Arrels 1 * Michelin
Maikel Park
Director
The Hunger Agency
Miguel Pérez
COO & CPO
VICIO
Raul Palomo
Director General
UMusic Hotels
Roberto Holz
Executive Chef Sofia
Hyatt Hoteles
Daniela Goicoechea
CEO
BrandCrops
Felipe Alayeto
Founder & Executive President
Grupo redbar 24h
Maca De Castro
Owner and Chef
Maca de Castro Restaurante 1* Michelin
Marc Rahola
CEO
OD Hotels
Juan Carlos Sanjuán
CEO
Casual Hoteles
Pablo Pérdigo
Creative
PutosModernos
Bruno González
CEO
Grosso Napoletano
Carlos Gelabert
CEO and Co-Founder
The Fitzgerald Burger Company
Abel Valverde
Pescaderias Coruñesas 1 * Michelin
Barbara de la Cruz
Project Director and Operations
Abya
Alfonso Rodríguez
Generative AI Technical Trainer
Microsoft
Antonio De Juan
Founder & Chairman
Talentchef
Jiaping Ma
Co-Founder & President
Asociación Conecta España - China
Mauro Vaia
F&B Trainer & Preopening Premium Brands Europe
Melia Hotels International
Matteo Casone
Heladero Ejecutivo
La Glace Alain Ducase
Alejandro Hermo
McDonald's España
CFO
Rafael Cebolla
Owner
Grupo Batuta y Factoría Serendipia
Javier Floristán
CEO
Grupo La mafia se sienta a la mesa
Dominic Seely
Vice President
Westmont Hospitality Group
Inmaculada Benito
Director of the Department of Tourism, Culture and Sports
CEOE
Alejandro Navarro
General Manager
Only You Valencia
Elías Dosunmu
Gastronomic influencer
Youtuber
Alfonso Ortega
Gastronomic influencer
Cocituber
Gonzalo Calvo
Partner
Grupo Voltereta
Juan Diego Sandoval
Director
Coque World 2* Michelin
Carlos Galán
CEO
Wow Lab
Eva Collado
Consultora Estratégica de Capital Humano y Digitalización
Maïder Tomasena
CEO
Agencia FLUO
Ana Botella
Sala director
El Poblet Restaurant 2* Michelin
Diego Cabrera
Bartender and owner
Salmon Guru
Sergio Bastard
Chef Ejecutivo y co-propietario
Casona del Judío 1* Michelin
Miguel Ángel González
Director General
Grupo Urogallo
Rafael Sandoval
Sumiller
Restaurante Coque 2* Michelin
Paola Gualandi
Jefa de cocina
Noor 3* Michelin
Alejandra Ansón
Co-fundadora
Ansón & Bonet
Minerva Tapial
CEO
Rosi La Loca World
Antonio Lence
General Director
Viena Capellanes
Isabel Coderch
Sustainable Hospitality Consultant
Te lo Sirvo Verde
José Ramón Bauza
Eurodiputado y Expresidente de las Islas Baleares
Ferran Fisas
President
CIB · Culinary Institute of Barcelona
Javier de las Muelas
CEO
Dry Martini Organization
Eugeni de Diego
Owner
Atico by Eugeni de Diego
Lars von der Wettern
Founder
Singular Places
Antonio Luna
Co Founder and Excutive Chef
Taco Alto
Alfonso Huidobro
Director División
Serunion
Roberto Simal
Gastrobodega Martin Berasategui
Julio Lema
AI-Network
Jaime Martinez de Velasco
CEO
Cuyna
Raimon Recoder
Cofundador y CMO
Deleito
Alberto Bonhomme
Founder & CEO
Berto's Milanesa
Gonzalo Mateos
Owner
Expansión y Estrategia MAD
Official Bank
Official Provider
HIP Insurance
Travel Partner
Research Partner
Institutional Partners