1 - 3 March 2027 | IFEMA - Madrid

From the land to the table. Emotion, story and experience

Mon 16 Feb | 12:25 - 12:45

When the connection with origin, history and identity allows you to differentiate the offer and transform it into a memorable experience, capable of generating bond, emotion and sustainable differentiation.

Speakers
Luz Ballesteros

Luz Ballesteros

Owner & Director

Dequatro Comunicación

Jorge Santamaria

Jorge Santamaria

Water Director

Balneario Calabor

Noemí Bustillo

Noemí Bustillo

Restaurante El Capricho

Moderator
Albert Planas

Albert Planas

Offer Management Director & Board Member

MAKRO Spain