Entrepreneurship from El Poble to the World

Ten years ago, Isa and Rubén, from a small town in the La Safor region of Valencia, knew they would reach 100 pizzerias. And with their bold concept of Mediterranean pizza with a Valencian twist. Back then, nobody believed in them, except for Juan Roig and Lanzadera, and today they’re halfway there. We spoke with them to find out their plan for reaching 100.