Italy, guest country

Italy will be the Guest Country at HIP 2026, a recognition of its leadership in hospitality, tourism, and dining.

Its hospitality model combines tradition, design, and sustainability, offering authentic and personalized experiences that inspire the entire sector. In gastronomy, Italy sets trends with cuisine that unites quality products, local territory, and innovation, keeping the essence of “Made in Italy” alive.

As a tourist destination, Italy exemplifies the balance between heritage, modernity, and sustainable development. Its ability to transform the culture of welcoming and enjoying into a global experience makes it an essential benchmark.

Italy at HIP 2026: excellence, style, and a passion for hospitality.