Back to agenda Craftsmanship without romanticism Wed 18 Feb | 11:00 - 12:00 Innovation Theatre by MAPFRE Business Pass The misuse of the term ‘artisan’. What is considered artisanal? Industrialization (in quality and price). What does the customer want? Speakers Ricardo Vélez Pastelero Moulin Chocolat Fran Segura Pastelero FranSegura&Co Moderators Javi Antoja Montagud