How to turn a concept into a scalable brand

Pastry and bakery as a business, not just a trade. This panel brings together brands that have successfully transformed a recognizable product into a solid, profitable, and scalable brand, combining identity, consistency, and a sound business model. We’ll discuss how to grow without losing coherence, standardization, expansion, and strategic decisions that allow businesses to compete in an increasingly saturated market, where brand and experience are just as important as the product itself.