10-12 March 2025 | IFEMA - Madrid

Reasons to exhibit

Boost your sales in hospitality

HIP 2024 will bring together more than 45,000 managers and professionals at IFEMA Madrid from February 19 to 21 to discover how to improve the competitiveness of their hospitality businesses with the latest solutions, products and concepts. Do you have unique solutions for the Horeca sector? Do you want to present a disruptive product? Do you have innovative technologies? Have you created a new concept for the market?

8 reasons to exhibit at HIP

I WANT A PERSONALIZED PROPOSAL

1. BOOST YOUR SALES

 

 

 

HIP is your best ally to achieve your business objectives in 2024 because it is the event that takes place at the best time of the year, before the tourist season and with the greatest availability of budget to invest.

2. GET QUALITY LEADS

 

 

 

HIP is the best business platform that brings together more than 45,000 entrepreneurs and managers. Get in three days what it would take months with your sales team.

3. INTERACT WITH PURCHASING DECISION MAKERS

 

 

 

79% of visitors are businessmen and executives with purchasing power who come to discover your products, solutions and new Horeca concepts.

4. POSITION YOUR BRAND

 

 

 

Join the leaders and stand out from your competition by participating in the largest Horeca innovation event.

5. 10 AREAS OF INNOVATION

 

 

 

HIP is the only multi-specialist event that brings together in 4 IFEMA pavilions all the innovation in: Food & Beverage Solutions, Horeca Wine & Spirits, Smart Kitchens & Equipment, Design & Experience, Health & Safety, Digital World, New Concepts & Franchises, Delivery & Food as a Service, Automated Catering and Sociosanitario.

6. SHOW YOUR LEADERSHIP AND INNOVATION

 

 

 

Present your products and solutions at the leading event that brings together all Horeca segments: restaurants, accommodation, bars and cafeterias, branded restaurants, distribution, collectivities and catering, healthcare, delivery, dark kitchens, virtual brands and leisure, among others.

7. BUILD CUSTOMER LOYALTY

 

 

 

Present your products and solutions at the leading event that brings together all Horeca segments: restaurants, accommodation, bars and cafeterias, branded restaurants, distribution, collectivities and catering, healthcare, delivery, dark kitchens, virtual brands and leisure, among others.

8. HOSPITALITY 4.0 CONGRESS

 

 

 

HIP hosts the world’s largest congress on trends and new concepts with +600 international experts in 10 auditoriums and +30 specific summits for each professional profile and Horeca segment.

I WANT A PERSONALIZED PROPOSAL