Reasons to exhibit

1. BOOST YOUR SALES

HIP is your best ally to achieve your business objectives in 2024 because it is the event that takes place at the best time of the year, before the tourist season and with the greatest availability of budget to invest.

2. GET QUALITY LEADS

HIP is the best business platform that brings together more than 45,000 entrepreneurs and managers. Get in three days what it would take months with your sales team.

3. INTERACT WITH PURCHASING DECISION MAKERS

79% of visitors are businessmen and executives with purchasing power who come to discover your products, solutions and new Horeca concepts.

4. POSITION YOUR BRAND

Join the leaders and stand out from your competition by participating in the largest Horeca innovation event.

5. 10 AREAS OF INNOVATION

HIP is the only multi-specialist event that brings together in 4 IFEMA pavilions all the innovation in: Food & Beverage Solutions, Horeca Wine & Spirits, Smart Kitchens & Equipment, Design & Experience, Health & Safety, Digital World, New Concepts & Franchises, Delivery & Food as a Service, Automated Catering and Sociosanitario.

6. SHOW YOUR LEADERSHIP AND INNOVATION

Present your products and solutions at the leading event that brings together all Horeca segments: restaurants, accommodation, bars and cafeterias, branded restaurants, distribution, collectivities and catering, healthcare, delivery, dark kitchens, virtual brands and leisure, among others.

7. BUILD CUSTOMER LOYALTY

Present your products and solutions at the leading event that brings together all Horeca segments: restaurants, accommodation, bars and cafeterias, branded restaurants, distribution, collectivities and catering, healthcare, delivery, dark kitchens, virtual brands and leisure, among others.

8. HOSPITALITY 4.0 CONGRESS

HIP hosts the world’s largest congress on trends and new concepts with +600 international experts in 10 auditoriums and +30 specific summits for each professional profile and Horeca segment.