HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
HIP 2026 will bring together more than 60,000 managers and professionals at IFEMA Madrid from 16-18 february 2026, to discover how to improve the competitiveness of their hospitality businesses with the latest solutions, products and concepts. Do you have unique solutions for the Horeca sector? Do you want to present a disruptive product? Do you have innovative technologies? Have you created a new concept for the market?
HIP brings together more than 900 brands in 10 innovation areas presenting their latest solutions, products and business models for any Horeca segment: Foodservice Solutions; Horeca Wine & Spirits; Coffee & Bakery; Smart Kitchens & Equipment; Health & Safety; Design & Experience; Digital World; New Concepts & Franchises; Delivery & Food as a Service; Automated Foodservice; Healthcare
More than 60,000 business owners, managers and Horeca purchasing decision-makers come to discover the latest novelties and innovations for their hospitality businesses.
Brochure HIP 2025
DOWNLOAD
Fill this form to download the participation material.
Participation Kit 2025
HIP2025 Post Show Report
Por favor, rellena el siguiente formulario para descargar la Memoria de HIP
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