1 - 3 March 2027 | IFEMA - Madrid

New Cocktail Experiences

Wed 18 Feb | 12:20 - 12:50

We’ll explore how customer expectations are evolving and how to design cocktail experiences that resonate in the dining room: rituals, narrative, service, formats, and timing, with a focus on profitability, speed of execution, and consistency with the venue’s concept. Ideal for refreshing your offerings and creating reasons for customers to return.

Speakers
Gonzalo Parras

Gonzalo Parras

Hospitality and Service Area Coordinator

Basque Culinary Center

Patxi Troitiño

Patxi Troitiño

Bartender

Akelarre 3* Michelin

Moderator
Jorge Navarro

Jorge Navarro

General Director

TOB Strategy