10-12 March 2025 | IFEMA - Madrid

Reasons to Visit

For 3 days a year, HIP becomes the nerve center of innovation for the Horeca sector. Innovation, trends, products and specific solutions for each of the segments of the industry and, at the same time, a program of content for professional profile.



More than 650 exhibiting brands

All the innovation for the entire Horeca sector. Discover the latest trends, products and solutions in an exhibition area with 619 companies in 4 halls, 1,000 product categories and interactive areas with live shows and demos.


Hospitality 4.0 Congress

The largest international congress of trends and new business concepts.


The most important congress on trends and new business concepts to take your business to a new dimension. With more than 650 top international speakers, 9 stages, more than 30 specific agendas and summits for every professional profile.


Networking activities at the highest level

– Leadership Summit
– Leadership Summit Dependencia y Sanidad
– Horeca New Business Models Awards
– Oxygen Party
– The VIP Room by Hotel Trends
– Supply Chain Summit
– Future Gastronomy Startup Forum
– F&B Tour experience
– Restaurant Trends Cocktail Network
– Dependencia y Sanidad Networking