From Plate to Stage: What does it take to unlock the next level of experience in catering?

What lies behind the “Next Level” in the restaurant and leisure industry? Consumers are no longer just looking for food: they want memorable, hybrid, and personalized experiences. We will explore how Spain compares to the rest of Europe in the race to unlock this level, and what factors are decisive: technology as a bridge to interact with the customer, personalization versus standardization that allows for scalability, and the role of foodservice as the epicenter of leisure.