16 -18 February 2026 | IFEMA - Madrid

Artificial Intelligence: what is really working

Mon 16 Feb | 16:00 - 16:30

In this session, several professionals will share real-world case studies of how they are applying artificial intelligence in their businesses: from internal operations and processes to marketing, customer experience, and decision-making.

Speakers
Marta Adanez Almenara

Marta Adanez Almenara

CEO-Cofounder

MartaBot / 55PlusHub

Elena Boned

Elena Boned

Director of Innovation, Digitalization and New Concepts

Serunion

Moderators
Milton García

Milton García

AI Consultant | Managing Partner

Post & Beat