Innovate or disappear: new rules of marketing that sells

A conversation exploring how the rules of marketing are changing in an increasingly competitive and saturated environment, and what strategies brands are using to remain relevant and profitable. We’ll discuss creativity, innovation, data, experience, technology, and new channels, focusing on which actions are working today and which have stopped. A practical, cross-cutting session to understand how to build brands that sell, adapt, and grow without relying on outdated formulas.