1 - 3 March 2027 | IFEMA - Madrid

Evolution and Creation of the ‘Ice Cream’ Concept: From Cocktail to Greek Yogurt

Mon 16 Feb | 13:30 - 14:00

Just when we think something is impossible or that a concept has reached its maximum potential, we see how entrepreneurial people make it possible, continue creating, continue innovating, and generate appeal and evolution by creating concepts or evolving to meet the needs of the public.

Speakers
Javier Ezquerro

Javier Ezquerro

Partner & Founder

Sec a Sucré

Amir Kremer

Amir Kremer

Member of the board

MYKA Greek Frozen Yogurt

Moderator
Gonzalo Mateos

Gonzalo Mateos

Founder

Expansión y Estrategia MAD