10-12 March 2025 | IFEMA - Madrid

Visitor's profile

The decision-makers attend HIP...

HIP – Horeca Professional Expo is the essential business platform that brings together the key players of the Horeca sector throughout the Iberian Peninsula and Latam.


More than 45,000 entrepreneurs and decision-makers come in search of solutions, products and concepts for their hotel and restaurant businesses. More than 79% of HIP visitors are decision-makers.

...of all Horeca segments!

...of all Horeca segments