1 - 3 March 2027 | IFEMA - Madrid

The Experience Economy

Wed 18 Feb | 10:30 - 11:10

In the era of the Experience Economy, hotels no longer sell just a bed, but experiences to be enjoyed, shared, and remembered. The challenge is to make every detail a piece of a memorable story.

Speakers
César Álvarez

César Álvarez

Head of Product Design & Value Strategy

Azora

Moderator
Susana Miranda

Susana Miranda

Director, Loyalty & CRM

Andersen Consulting