Back to agenda People, criteria, and leadership in the restaurant industry of the future Mon 16 Feb | 17:40 - 18:10 Auditorium Business & Concepts Business Pass The restaurant industry is at a pivotal moment in people management. Artificial intelligence and data analytics are already directly impacting shift planning, cost control, demand forecasting, and decision-making. However, having data doesn’t guarantee good management without a clear strategy behind it. Many companies talk about structure, but continue to operate without defined positions, clear roles, and with people management driven by daily urgency. Although the challenge is often presented as technological, the reality is that the challenge remains human: how to integrate new tools without losing leadership, team culture, or the essence of service. This panel discussion offers a practical and direct reflection on the strategic value of the HR function as a lever for organizing teams, professionalizing structures, and making better decisions. Speakers Jesús Torres CHRO & President Spanish CHRO's Association Grupo PRISA Andrés Ortega Chief People Officer Petit Palace Moderators Marianela Olivares General Director Linkers