Back to agenda Why independent hospitality businesses can no longer afford to operate without data visibility Tue 17 Feb | 17:10 - 17:40 Digital Theatre Business Pass Independent hospitality businesses are working longer hours than ever before, yet they continue to make decisions in an uncertain environment. The problem isn’t the effort, but the lack of visibility: for years, only large corporations have been able to manage with reliable data. In this session, Marcos Gómez will explain why profitability depends not on selling more, but on having better visibility. He will demonstrate how a new management technology based on real-time visibility, control of critical areas, and continuous analysis has become the new standard for independent hospitality businesses. Speaker Marcos Gómez CEO & Founder Yurest Moderator Daniel Pérez Revenue Management Consultant & Trainer The Revenue Run Rate