16 -18 February 2026 | IFEMA - Madrid

Why independent hospitality businesses can no longer afford to operate without data visibility

Tue 17 Feb | 17:10 - 17:40

Independent hospitality businesses are working longer hours than ever before, yet they continue to make decisions in an uncertain environment. The problem isn’t the effort, but the lack of visibility: for years, only large corporations have been able to manage with reliable data. In this session, Marcos Gómez will explain why profitability depends not on selling more, but on having better visibility. He will demonstrate how a new management technology based on real-time visibility, control of critical areas, and continuous analysis has become the new standard for independent hospitality businesses.

Speaker
Marcos Gómez

Marcos Gómez

CEO & Founder

Yurest

Moderator
Daniel Pérez

Daniel Pérez

Revenue Management Consultant & Trainer

The Revenue Run Rate