Beyond the Hype: Why AI Won’t Save Your Restaurant (But Smart Management Will)

In an environment where technology advances faster than the industry itself, it’s easy to fall into the trap of trends. In this masterful keynote, Federico Fritzsch brings order to the current terminological chaos: we’ll understand the difference between AI, automation, and a management ERP. We’ll discover why Artificial Intelligence, on its own, is often a technical curiosity rather than a long-term solution, and how to responsibly integrate assistants and intelligent management tools. An honest roadmap to distinguish what’s noise from what truly drives profitability in the hospitality industry.