1 - 3 March 2027 | IFEMA - Madrid

8 Beverage Trends You Should Consider for Your Bar or Restaurant

Wed 18 Feb | 12:00 - 12:20

A journey through eight key beverage trends that are already changing consumption habits. Beyond the “what,” we’ll focus on the “how”: how to identify opportunities for your concept, what to prioritize based on your customer, and how to translate each trend into menu decisions, pricing, presentation, and activation to improve turnover, average check, and differentiation without complicating operations.

Speaker
Nerea Matilla

Nerea Matilla

Head of Strategy

TOB Strategy