1 - 3 March 2027 | IFEMA - Madrid

Technology, Artificial Intelligence and Human-Centered Design

Tue 17 Feb | 17:00 - 17:25

It addresses the role of technology and artificial intelligence in enhancing the hotel experience, highlighting the balance between efficiency, personalization, and human warmth. Topics include: Smart hotels and the ethics of hospitality; Artificial emotional intelligence: from data to desire; and Personalization, automation, and experience.

Speakers
Marc Planas

Marc Planas

CIO

Catalonia Hotels&Resorts

Daniel Garrote

Daniel Garrote

CDO

Grupo Hotelero Petit Palace

Marta Marcos

Marta Marcos

CIO & Vice President of Information Technology & System

Minor Hotels

Federico Fuster

Federico Fuster

President

ITH y HOSBEC

Moderator
Antonio López de Ávila

Antonio López de Ávila

Director of Innovation, Education and Investment

Onu Turismo