Back to agenda Hospitality that stands out and sells Mon 16 Feb | 11:55 - 12:25 Auditorium Business & Concepts Business Pass In this panel we will discuss how innovation visible to the customer builds trust with the guest and ultimately translates into improved margins, analyzing real decisions in experience, processes and management that directly impact the profitability of the business. Speaker Alvaro Garrido Procurement Category Director - Europe & North Africa Accor Moderator Carlota Sánchez Country Sales Manager Iberia Ecolab