19-21 FEBRUARY 2018

Participation Models

Participation Models

Participation Models

To be part of HIP you can choose between becoming a Partner, Exhibitor or a New Comer to:

1. Position your brand.
2. Participate in all cycles of the purchasing process.
3. Accelerate the buying process.
4. Generate the engagement to transform it intomany sales.
5. B2B meetings will facilitate you with purchase decision-makers and an audience of executives that any other event will not.
6. Present your products or services within the microforums specialized for hearing as in the Congress, Culinary Showcase, Speakers Corner, Stand, Invest Forum, Open Innovation Market Place or “Best Cases Area”.
7. Sponsors with a wide range of experience in fair events.
8. Be part of the network and newsletters during the year.


HIP is the best platform to boost your business.

Don’t miss the chance to step forward.

Participation Models


    Being a leader is not an easy task, this is why we recommend you to stand out by becoming a HIP PARTNER.
    We have designed 2 models of Partnership so that you can demonstrate your leadership in the transformation of the HORECA industry.
    Global Main Partner and Premier Partner

    WHAT DOES IT MEAN TO BECOME A PARTNER? Much more than you think!

    • Surprise your best and potential customers inviting them to live an experience that will transform their vision and strategy of their businesses forever.
    • Extend your brand awareness in all elements of communication before, during and after the event.
    • Your brand will be in the best part of the exhibition area that is reserved exclusively to those Partners.
    • Direct contact with prescribers and most important purchase decision-makers as well as general and specialized media.
    • Play a major role in one of the sessions at the Hospitality 4.0 Congress along with our Networking Activities.partner area



    We offer you the opportunity to showcase your products and innovations in the best environment: HIP Exhibition Area.
    Interact with new customers and engage with your followers by choosing the option that best suits your needs:

    4 models of participation based on your space requirements:

    • Exhibitor S (20m2)
    • Exhibitor M (40m2)
    • Exhibitor L (80m2)
    • Exhibitor XL (120m2)

    2 areas to choose within the Exhibition Area:

    • Premium Area

    Located next to the Partner. It offers you maximum visibility by being in direct contact with the leaders of the sector.

    • Business Area

    Located inside aisles. It offers you good visibility with the advantage of a lower cost.


    We offer you two all-included packs:

    • Start-up Pack

    Directed to start-ups with a maximum of 4 years of activity who want to grow. It includes a stand of 6 m2.

    • Pack Producers

    Addressed to small producers of the foodservice (food, beverages, etc.) It includes a stand of 12 m2.