16 -18 February 2026 | IFEMA - Madrid

The Success of the Single-Product Model and the La Fresería Phenomenon

Wed 18 Feb | 12:40 - 13:00

They’re breaking all expansion records. They create queues wherever they go. 35 locations in 3 years and a dizzying expansion plan. How have they won us over so much?

Speaker
Alejandro Fernández

Alejandro Fernández

CEO

La Fresería

Moderator
Tania De Anta

Tania De Anta

Founder

Eating Stories