Volver a Blog Agenda 2022 February 7, 2022 Hospitality 4.0 Congress 2022 Agenda All days Mon 16 Feb Tue 17 Feb Wed 18 Feb Mon 16 10:30 - 10:45 Main Auditorium CaixaBank Welcome to HIP 2026 by Erika Silva & Manel Bueno Mon 16 10:30 - 11:00 Digital Theatre Brand Desire: from attention to loyalty Mon 16 10:30 - 11:00 Innovation Theatre by MAPFRE How to turn a concept into a scalable brand Mon 16 10:30 - 11:00 Auditorium Business & Concepts The Emperor’s new suit Mon 16 10:30 - 11:00 F&B Stage Delivery, how to sell beyond the counter Mon 16 10:30 - 11:00 Auditorium Campofrío Healthcare Mon 16 10:45 - 10:55 Main Auditorium CaixaBank Welcome from President Hostelería de España Mon 16 10:45 - 11:00 The Kitchen Lab by Estrella Damm New laws for gastronomy Mon 16 10:55 - 11:25 Main Auditorium CaixaBank The New Front of House: Talent Transforming the Guest Experience Mon 16 11:00 - 11:15 The Kitchen Lab by Estrella Damm Gastronomy as a cultural heritage driving sustainable and quality tourism Mon 16 11:00 - 11:20 Digital Theatre Membership Mindset: The New Loyalty Paradigm Mon 16 11:00 - 11:20 Auditorium Business & Concepts Ilunion hotels: an innovative management model, successful commitment to accessibility and sustainability. Mon 16 11:00 - 11:30 CareHub Theatre LEGRAND CARE | The Digital Ecosystem for Continuity of Care Mon 16 11:00 - 11:30 Auditorium Campofrío Healthcare The Gran Vida Model: Making Small and Medium-Sized Care Homes Profitable Mon 16 11:00 - 11:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 11:00 - 11:30 Innovation Theatre by MAPFRE Mon 16 11:00 - 12:00 F&B Stage The real price of haute cuisine Mon 16 11:15 - 12:00 The Kitchen Lab by Estrella Damm Legal aspects of innovation in gastronomy Mon 16 11:20 - 11:40 Digital Theatre Friends Forever Mon 16 11:20 - 11:55 Auditorium Business & Concepts How to Keep Surprising Customers in a Saturated Market Mon 16 11:25 - 12:00 Main Auditorium CaixaBank Caring Bars: Hospitality as the Invisible Network that Sustains the Community Mon 16 11:30 - 12:00 Innovation Theatre by MAPFRE Uncomfortable innovation: management, technology, and AI in the creative workshop Mon 16 11:30 - 12:00 CareHub Theatre CEGID | Transforming Clinical Documentation with AI — A Pioneering Case: Grup Pere Mata Mon 16 11:30 - 12:15 Auditorium Campofrío Healthcare Football Reminiscence Project Mon 16 11:40 - 12:00 Digital Theatre Driving Loyalty Mon 16 11:45 - 12:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 11:55 - 12:25 Auditorium Business & Concepts Hospitality that stands out and sells Mon 16 12:00 - 12:10 The Kitchen Lab by Estrella Damm The Wealth of Rural Areas and the Uniqueness of Small Producers Mon 16 12:00 - 12:30 Innovation Theatre by MAPFRE Creativity, control, and profitability: the new equation for baking Mon 16 12:00 - 12:30 Digital Theatre Rapid expansion and the importance of packaging for scaling up Mon 16 12:00 - 12:45 Main Auditorium CaixaBank HIP 2026 Opening Ceremony Mon 16 12:00 - 13:00 F&B Stage Is a Restaurant Enough? Identity, Focus and Trade-Offs Mon 16 12:10 - 12:25 The Kitchen Lab by Estrella Damm Local as a Value Driver Mon 16 12:25 - 12:45 The Kitchen Lab by Estrella Damm From the land to the table. Emotion, story and experience Mon 16 12:30 - 13:00 Innovation Theatre by MAPFRE Change without Breaking: How to Innovate in Traditional Structures Mon 16 12:30 - 13:00 CareHub Theatre AUSOLAN | The Single Supplier Service Revolution in the Social-Healthcare Sector Mon 16 12:30 - 13:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 12:30 - 13:00 Digital Theatre How Brands that Truly Connect Are Growing Today Mon 16 12:45 - 13:15 Auditorium Campofrío Healthcare Rehabilitating to De-Institutionalize: The Challenge of Elderly Care Homes Mon 16 12:45 - 13:15 The Kitchen Lab by Estrella Damm The Value of Origin: Opportunities in Defending Rural Production within Supply Chains Mon 16 13:00 - 13:30 CareHub Theatre HDS FORMACIÓN | Training the Human Side with Machines Mon 16 13:00 - 13:30 Digital Theatre How to Build Team Engagement Mon 16 13:00 - 13:30 Innovation Theatre by MAPFRE Mon 16 13:00 - 14:00 F&B Stage Is the Customer Always Right? Mon 16 13:15 - 13:45 The Kitchen Lab by Estrella Damm From Origin to Customer: Shortening Distances Mon 16 13:15 - 13:45 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 13:15 - 14:15 Auditorium Campofrío Healthcare Social-Healthcare Technology: Success Stories Mon 16 13:25 - 14:00 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas Burger Economy: How Brands that Connect and Scale Grow Mon 16 13:30 - 14:00 Innovation Theatre by MAPFRE Evolution and Creation of the ‘Ice Cream’ Concept: From Cocktail to Greek Yogurt Mon 16 13:30 - 14:00 Digital Theatre Strategies That Worked Yesterday: Do They Still Work for Today’s Customer? Mon 16 13:40 - 14:00 Main Auditorium CaixaBank Hospitality + X: New Alliances Redefining the Experience Mon 16 13:45 - 14:00 The Kitchen Lab by Estrella Damm 10 years of Supply Chain Summit!! Mon 16 14:00 - 14:25 Main Auditorium CaixaBank Mon 16 15:00 - 15:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 15:30 - 15:40 Innovation Theatre by MAPFRE AERCE Hospitality Lab at the Center of Innovation Mon 16 15:30 - 15:45 Digital Theatre AI in Horeca: regaining control of time and margins Mon 16 15:30 - 15:50 F&B Stage Spicy flavors as a trend in liquid gastronomy Mon 16 15:30 - 16:00 Auditorium Business & Concepts Evolution of Limited Service Hotels in Spain Mon 16 15:30 - 16:00 The Kitchen Lab by Estrella Damm Learning to Grow: Continuous Training as the Engine of New Hospitality Talent Mon 16 15:30 - 16:00 Main Auditorium CaixaBank Mon 16 15:40 - 16:00 Innovation Theatre by MAPFRE The New Era of Hospitality: Keys to a Sector in Transformation Mon 16 15:45 - 16:00 Digital Theatre The hidden factory: how AI unlocks profitability in the hospitality sector Mon 16 15:45 - 16:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 15:50 - 16:10 F&B Stage Mon 16 16:00 - 16:30 Digital Theatre Artificial Intelligence: what is really working Mon 16 16:00 - 16:30 Innovation Theatre by MAPFRE Procurement in Uncertain Times: Anticipating and Mitigating Global Impacts Mon 16 16:00 - 16:30 Auditorium Campofrío Healthcare Strengthening Bonds: Family and Community Engagement in Elderly Care and Its Impact Mon 16 16:00 - 16:30 Auditorium Business & Concepts Hotel Management and Investment: 2025 Wrap-Up and 2026 Outlook Mon 16 16:00 - 16:30 CareHub Theatre LAMALIT CARE | Comfort and Technology Serving Users and Caregivers: A New Vision of Assisted Beds Mon 16 16:00 - 16:30 The Kitchen Lab by Estrella Damm Mon 16 16:10 - 16:30 F&B Stage Mon 16 16:30 - 17:00 CareHub Theatre INFORESIDENCIAS | ‘Here, Food Matters’: How to Add Value to Nutrition in Care Homes Mon 16 16:30 - 17:00 F&B Stage The Wine Stage: Wine and Innovation — How Will We Drink in 2030? Mon 16 16:30 - 17:00 Innovation Theatre by MAPFRE AI in Procurement: From Insight to Action Mon 16 16:30 - 17:00 Digital Theatre Beyond the Hype: Why AI Won’t Save Your Restaurant (But Smart Management Will) Mon 16 16:30 - 17:00 Auditorium Business & Concepts Room Mate: How Kike Sarasola Transformed the Hotel Industry through Design and Personality Mon 16 16:30 - 17:00 Auditorium Campofrío Healthcare Innovation to Support Home Care Mon 16 16:30 - 17:00 Main Auditorium CaixaBank Mon 16 16:30 - 17:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 17:00 - 17:15 Digital Theatre Can You Imagine Your Restaurant without Food Delivery? Mon 16 17:00 - 17:15 F&B Stage Reinventing the night: trends and opportunities in nightlife Mon 16 17:00 - 17:20 CareHub Theatre Mon 16 17:00 - 17:30 Innovation Theatre by MAPFRE Sustainability: Procurement as a Driver of Change Mon 16 17:00 - 17:30 Stand Unilever (Pabellón 9 - 9F657) Mon 16 17:00 - 17:30 Main Auditorium CaixaBank Mon 16 17:00 - 18:00 Auditorium Campofrío Healthcare Transforming Human Resources in People-Centered Care Mon 16 17:00 - 18:00 The Kitchen Lab by Estrella Damm From Award-Winning Chocolate to a Dessert that Redefines Its Essence Mon 16 17:15 - 17:35 Digital Theatre Healthy Poke Mon 16 17:15 - 17:40 F&B Stage Flavor and rhythm: the fusion of haute cuisine and music festivals Mon 16 17:15 - 17:45 Stand Hiopos Solutions (Pabellón 3 - 3D424) Mon 16 17:20 - 17:25 Auditorium Business & Concepts The restaurant industry faces its most ambitious challenge yet: integrating AI without losing its soul Mon 16 17:20 - 17:40 CareHub Theatre QDISPENSING | When Eating Becomes a Challenge: Preventing Malnutrition in Dysphagia Patients Mon 16 17:25 - 17:55 Auditorium Business & Concepts People, criteria, and leadership in the restaurant industry of the future Mon 16 17:30 - 17:45 Main Auditorium CaixaBank Mon 16 17:30 - 18:00 Innovation Theatre by MAPFRE Talent in Procurement: Skills That Make the Difference Mon 16 17:35 - 17:50 Digital Theatre Nora Royal Food: corporate food delivery Mon 16 17:40 - 18:00 F&B Stage New Entertainment Formats: Beyond Food and Beverage Mon 16 17:50 - 18:25 Main Auditorium CaixaBank Mon 16 17:55 - 18:25 Auditorium Business & Concepts How regulations will transform workforce management in the restaurant industry in 2026 Mon 16 18:00 - 18:25 Innovation Theatre by MAPFRE Mon 16 18:00 - 18:25 F&B Stage Beyond the food market, nightlife trends Mon 16 18:00 - 18:30 The Kitchen Lab by Estrella Damm P.A.N. Showcooking: The Art of the Authentic Arepa Mon 16 18:05 - 18:25 Digital Theatre Successful business models in food delivery Mon 16 18:25 - 18:45 F&B Stage Generation Z and 360° Entertainment Formats Mon 16 18:25 - 18:45 Auditorium Business & Concepts Smart Training: How AI Enhances Talent without Losing the Essence of Hospitality Mon 16 18:25 - 18:45 Digital Theatre JustEat-Takeaway: The future of aggregators and new challenges Mon 16 18:25 - 18:50 Innovation Theatre by MAPFRE Mon 16 18:25 - 19:00 Main Auditorium CaixaBank Mon 16 18:30 - 19:00 The Kitchen Lab by Estrella Damm Mon 16 18:45 - 19:10 Auditorium Business & Concepts Mon 16 18:45 - 19:15 F&B Stage New Trends in Mixology Mon 16 18:50 - 19:10 Innovation Theatre by MAPFRE Mon 16 19:10 - 19:30 Main Auditorium CaixaBank Tue 17 10:00 - 10:30 Main Auditorium CaixaBank Tue 17 10:30 - 10:40 Innovation Theatre by MAPFRE Robotics 2026: State of the Art Tue 17 10:30 - 10:50 The Kitchen Lab by Estrella Damm Learning by doing: creativity, critical thinking, and global vision for the chef of the future Tue 17 10:30 - 11:00 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas Going Big: New Concepts in Events, Trade Shows and Festivals Tue 17 10:30 - 11:00 Digital Theatre GOe: Towards a delicious future Tue 17 10:30 - 11:00 F&B Stage The Dining Room: A Different Perspective Tue 17 10:30 - 11:00 Main Auditorium CaixaBank Tue 17 10:30 - 11:00 CareHub Theatre Tue 17 10:30 - 11:00 Auditorium Campofrío Healthcare Tue 17 10:50 - 11:25 The Kitchen Lab by Estrella Damm Crossing borders: the growth that occurs when the stage goes global Tue 17 11:00 - 11:20 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas Bernabéu Market Tue 17 11:00 - 11:30 Digital Theatre Towards a healthy, sustainable and delicious future: key factors from investment, industry and start-ups Tue 17 11:00 - 11:30 CareHub Theatre GERODAN | The Importance of Interior Design in Comprehensive Equipment Processes Tue 17 11:00 - 11:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 11:00 - 11:30 Main Auditorium CaixaBank Tue 17 11:00 - 12:00 Auditorium Campofrío Healthcare Investment and Infrastructure Development in the Healthcare Sector Tue 17 11:20 - 11:40 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas New Concepts: Making the Balance Tue 17 11:20 - 11:40 Innovation Theatre by MAPFRE More Service: Robotics and Performance in Luxury Hospitality Tue 17 11:25 - 11:35 The Kitchen Lab by Estrella Damm Best Practices Awards 2026 Tue 17 11:30 - 11:40 Main Auditorium CaixaBank Tue 17 11:30 - 12:00 CareHub Theatre ATURNOS | Maximizing Workforce Planning with AI and Automating HR Management Tue 17 11:30 - 12:10 F&B Stage Rooms of the World: Europe, Hiša Franko Tue 17 11:30 - 12:10 Digital Theatre Presentation of projects for the 7th edition of the Future Gastronomy Startup Forum Tue 17 11:35 - 12:00 The Kitchen Lab by Estrella Damm Tue 17 11:40 - 11:55 Main Auditorium CaixaBank Tue 17 11:40 - 12:00 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas Leading Successful Concepts and Innovating at Every Opening Tue 17 11:40 - 12:00 Innovation Theatre by MAPFRE Tue 17 11:45 - 12:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 11:55 - 12:10 Main Auditorium CaixaBank Tue 17 12:00 - 12:10 Innovation Theatre by MAPFRE Alliances to Create Solutions Tue 17 12:00 - 12:30 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas New Concepts for New Habits Tue 17 12:00 - 13:00 The Kitchen Lab by Estrella Damm Stars and knives: the edge of opinion Tue 17 12:10 - 12:30 Main Auditorium CaixaBank Tue 17 12:10 - 12:40 Innovation Theatre by MAPFRE Technology That Embraces: Autonomous Restaurants, Robotics and New Partnerships Tue 17 12:10 - 12:40 Digital Theatre The New Map of Food Innovation: How AI Is Shaping the Gastronomy of the Future Tue 17 12:10 - 12:50 F&B Stage Rooms of the World: Asia, Ebisu Endo Tue 17 12:30 - 12:45 Main Auditorium CaixaBank Tue 17 12:30 - 13:00 Stand Unilever (Pabellón 9 - 9F657) Tue 17 12:30 - 13:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 12:30 - 13:00 Auditorium Campofrío Healthcare Tue 17 12:30 - 13:00 CareHub Theatre Tue 17 12:30 - 13:00 Auditorium Business & Concepts Tue 17 12:40 - 13:00 Digital Theatre Communication winner of the 7th edition of the Future Gastronomy Startup Forum Tue 17 12:40 - 13:10 Innovation Theatre by MAPFRE Business models for foodservice: Every space is an opportunity Tue 17 12:45 - 13:15 Main Auditorium CaixaBank Tue 17 12:50 - 13:25 F&B Stage Tue 17 13:00 - 13:30 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónFinanzas, Control de Gestion & Administración Trends in Restaurant Management and Marketing Tue 17 13:00 - 13:30 Digital Theatre AI in the restaurant industry: real-world applications to optimize your business management Tue 17 13:00 - 13:30 CareHub Theatre MEDICIP HEALTH | AI Doesn’t Know (and Can’t Do) Everything Tue 17 13:00 - 13:45 Aula Makro Seasonality and Territory Tue 17 13:00 - 14:00 The Kitchen Lab by Estrella Damm Where Are the Women Chefs? The Glass Ceiling Tue 17 13:00 - 14:15 Auditorium Campofrío Healthcare Tue 17 13:10 - 13:40 Innovation Theatre by MAPFRE SDDR 2026: Regulation, Reverse Vending, Costs and Challenges for Foodservice Tue 17 13:15 - 13:45 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 13:15 - 13:45 Main Auditorium CaixaBank Tue 17 13:25 - 13:30 F&B Stage The Power of the Dining Room Tue 17 13:30 - 14:00 CareHub Theatre P&G PRO | How to Improve Laundry Efficiency Tue 17 13:30 - 14:00 Digital Theatre AI: The Training Revolution Is Already Here Tue 17 13:35 - 13:50 Auditorium Business & Concepts How We Buy Today: The New Ready-to-Go Food Consumer Tue 17 13:40 - 14:00 Innovation Theatre by MAPFRE Data-Driven Purchasing: What Today’s Consumer Really Wants Tue 17 13:50 - 14:15 Auditorium Business & Concepts Tue 17 14:00 - 14:30 Stand Unilever (Pabellón 9 - 9F657) Tue 17 14:00 - 14:45 Aula Makro Ría de Arousa as a Starting Point Tue 17 14:30 - 16:30 F&B Stage The Other View Room: Gastronomic experience Tue 17 15:00 - 15:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 15:00 - 15:45 Aula Makro Nuts: A New Perspective Tue 17 15:30 - 15:45 Auditorium Business & Concepts 10 Years of HIP: Transforming an Industry Tue 17 15:30 - 15:50 Digital Theatre Tue 17 15:30 - 15:55 Innovation Theatre by MAPFRE Dirección GeneralRRHH & Legal What Classical Music Teaches Us About Teamwork Tue 17 15:30 - 16:00 CareHub Theatre Tue 17 15:30 - 16:00 The Kitchen Lab by Estrella Damm Tue 17 15:45 - 16:05 Auditorium Business & Concepts Case Study: Quique Dacosta Group, 7 Michelin stars Tue 17 15:45 - 16:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 15:50 - 16:10 Digital Theatre Tue 17 15:55 - 16:30 Innovation Theatre by MAPFRE Desarrollo de Negocio & ExpansiónRRHH & Legal New Leadership: Diversity, Talent and Generational Change Tue 17 16:00 - 16:30 Auditorium Campofrío Healthcare Integrating Social and Health Services: Squaring the Circle Tue 17 16:00 - 16:30 The Kitchen Lab by Estrella Damm Tue 17 16:00 - 16:30 CareHub Theatre Tue 17 16:00 - 16:35 Main Auditorium CaixaBank Destination regeneration and sustainability Tue 17 16:00 - 16:45 Aula Makro The Teppanyaki That Isn’t Teppanyaki Tue 17 16:05 - 16:35 Auditorium Business & Concepts Optimized Operations: The Final Frontier of Profitability Tue 17 16:10 - 16:40 Digital Theatre Tue 17 16:30 - 17:00 Auditorium Campofrío Healthcare Il Paese Ritrovato: The Person at the Center Tue 17 16:30 - 17:00 CareHub Theatre Tue 17 16:30 - 17:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 16:30 - 17:00 Innovation Theatre by MAPFRE Tue 17 16:30 - 17:00 The Kitchen Lab by Estrella Damm Tue 17 16:35 - 17:00 Main Auditorium CaixaBank Talent, leadership and wellbeing Tue 17 16:35 - 17:05 Auditorium Business & Concepts Tue 17 16:40 - 17:10 Digital Theatre Tue 17 16:45 - 17:45 F&B Stage HIP Awards: The Other View Room Tue 17 17:00 - 17:20 CareHub Theatre LUDINNOV | Tovertafel: Encouraging Stimulation and Social Interaction through the Magic Table Tue 17 17:00 - 17:25 Main Auditorium CaixaBank Technology, Artificial Intelligence and Human-Centered Design Tue 17 17:00 - 17:30 The Kitchen Lab by Estrella Damm Success story: outsourcing to transform Tue 17 17:00 - 17:30 Innovation Theatre by MAPFRE The Perfect Storm in Hospitality Tue 17 17:00 - 17:30 Auditorium Campofrío Healthcare Latin America: Risks, Opportunities and Innovation in the Future of Care Tue 17 17:00 - 17:30 Stand Unilever (Pabellón 9 - 9F657) Tue 17 17:00 - 17:45 Aula Makro Roots and Poetry from Jaén Tue 17 17:00 - 17:45 Sala A5.2 Tue 17 17:05 - 17:40 Auditorium Business & Concepts Hotel F&B: Turning Necessity into Opportunity Tue 17 17:10 - 17:40 Digital Theatre Why independent hospitality businesses can no longer afford to operate without data visibility Tue 17 17:15 - 17:45 Stand Hiopos Solutions (Pabellón 3 - 3D424) Tue 17 17:20 - 17:40 CareHub Theatre Tue 17 17:25 - 17:50 Main Auditorium CaixaBank Investment and the global market Tue 17 17:30 - 17:50 The Kitchen Lab by Estrella Damm The Best-Kept Secret of Efficiency: Transforming Operations with Fifth Range Cuisine Tue 17 17:30 - 17:50 Innovation Theatre by MAPFRE Is No One a Prophet in Their Own Land? Tue 17 17:30 - 18:00 Auditorium Campofrío Healthcare Tue 17 17:40 - 18:10 Auditorium Business & Concepts Product and Customer Value: What Truly Makes the Difference Today Tue 17 17:45 - 18:30 Sala A5.2 Tue 17 17:50 - 18:10 The Kitchen Lab by Estrella Damm Standardization without Resources: Lessons from Remote Projects for Hospitality Growth in Spain Tue 17 17:50 - 18:20 Innovation Theatre by MAPFRE Forecasting in Turbulent Times Tue 17 17:50 - 18:30 Main Auditorium CaixaBank Industry reputation and destination experience Tue 17 18:00 - 19:15 F&B Stage The Dining Room – Another Perspective: Discovering New Projects Tue 17 18:10 - 18:25 The Kitchen Lab by Estrella Damm Designing to Win: How Smart Spaces Solve the Staffing Challenge Tue 17 18:10 - 18:40 Digital Theatre Marketing & VentasNuevas Tecnologías Applied technology: innovation that impacts business Tue 17 18:20 - 18:40 Innovation Theatre by MAPFRE Entrepreneurship from El Poble to the World Tue 17 18:25 - 19:00 The Kitchen Lab by Estrella Damm Tradition Goes Digital: When Traditional Restaurants Integrate AI into Operations Tue 17 18:30 - 19:00 Main Auditorium CaixaBank Tue 17 18:40 - 19:00 Innovation Theatre by MAPFRE Delivery 2026 + beers + networking Tue 17 18:40 - 19:00 Digital Theatre Tue 17 18:40 - 19:10 Auditorium Business & Concepts Innovate or disappear: new rules of marketing that sells Wed 18 10:30 - 10:40 F&B Stage Wed 18 10:30 - 10:45 Digital Theatre Artificial Intelligence: Craft Marketing Wed 18 10:30 - 10:50 Main Auditorium CaixaBank Desarrollo de Negocio & ExpansiónDirección General Wed 18 10:30 - 11:00 Innovation Theatre by MAPFRE Packaging Innovation by Alex Cordobes and Cheesecakes Wed 18 10:30 - 11:00 Auditorium Campofrío Healthcare Integrating Innovation into the National Health System: Data, AI and Regulation Wed 18 10:30 - 11:10 Auditorium Business & Concepts The Experience Economy Wed 18 10:40 - 11:00 F&B Stage When a drink is no longer just a drink: new rules of consumption Wed 18 10:45 - 11:00 Centro de Convenciones Norte - Sala Colón Wed 18 10:45 - 11:05 Digital Theatre KFC: Winning by Pushing Boundaries Every Time Wed 18 10:50 - 11:10 Main Auditorium CaixaBank From Plate to Stage: What does it take to unlock the next level of experience in catering? Wed 18 11:00 - 11:30 F&B Stage What’s Really Going On with Natural Wines? Wed 18 11:00 - 11:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 11:00 - 11:30 CareHub Theatre Wed 18 11:00 - 11:30 The Kitchen Lab by Estrella Damm Wed 18 11:00 - 11:30 Auditorium Campofrío Healthcare Wed 18 11:00 - 11:45 Aula Makro Landscape Design Wed 18 11:00 - 12:00 Innovation Theatre by MAPFRE Craftsmanship without romanticism Wed 18 11:05 - 11:35 Digital Theatre MarKa España: Marketing with a K Wed 18 11:10 - 11:30 Auditorium Business & Concepts Upgrading Spain Wed 18 11:10 - 11:40 Main Auditorium CaixaBank Borderless Restaurants: Planning a Successful International Expansion Wed 18 11:30 - 12:00 Auditorium Business & Concepts Hospitality Reloaded: A New Era Wed 18 11:30 - 12:00 F&B Stage How to Create Wine Lists that Connect with Territory and Consumers Wed 18 11:35 - 11:50 Digital Theatre How to Build a Restaurant Brand Wed 18 11:40 - 12:00 Main Auditorium CaixaBank Desarrollo de Negocio & ExpansiónDirección General How to multiply your establishments tenfold in ten years: From 10 to 100 Wed 18 11:45 - 12:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 11:50 - 12:10 Digital Theatre Redefining the consumer experience: a hamburger restaurant on an airplane Wed 18 12:00 - 12:20 F&B Stage 8 Beverage Trends You Should Consider for Your Bar or Restaurant Wed 18 12:00 - 12:20 Main Auditorium CaixaBank How to multiply your establishments tenfold in ten years: From 100 to 1000 Wed 18 12:00 - 12:30 Auditorium Business & Concepts How to Make Your Hotel and/or Restaurant More Sustainable through Design Wed 18 12:00 - 12:30 Auditorium Campofrío Healthcare Conversational AI for Connected and Proactive Care in Chronic Patients Wed 18 12:00 - 12:30 The Kitchen Lab by Estrella Damm Gastronomic solutions in action: Innovation and flavor for the modern hospitality industry Wed 18 12:00 - 12:45 Aula Makro Kimchi, Our Sustenance Wed 18 12:00 - 13:00 Innovation Theatre by MAPFRE Tradition, Trend and Truth: Between Likes and Sales Wed 18 12:10 - 12:40 Digital Theatre Unstoppable Trends and New Consumer Types Wed 18 12:20 - 12:50 F&B Stage New Cocktail Experiences Wed 18 12:20 - 13:00 Main Auditorium CaixaBank Desarrollo de Negocio & ExpansiónDirección General Dani García’s business vision. Expansion and growth Wed 18 12:30 - 13:00 Auditorium Business & Concepts Thinking to build: the birth of Nook Collection and its first hotel, TARO Santa Cruz Wed 18 12:30 - 13:00 The Kitchen Lab by Estrella Damm Wed 18 12:30 - 13:00 Stand Unilever (Pabellón 9 - 9F657) Wed 18 12:30 - 13:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 12:30 - 13:45 Auditorium Campofrío Healthcare Hospital Technology Implementation: Success Stories Wed 18 12:40 - 13:00 Digital Theatre The Success of the Single-Product Model and the La Fresería Phenomenon Wed 18 12:50 - 13:20 F&B Stage Beverages as a Luxury Experience in Hospitality Wed 18 13:00 - 13:20 Auditorium Business & Concepts From story to space: when the hospitality project leaves its mark Wed 18 13:00 - 13:30 The Kitchen Lab by Estrella Damm Italy beyond the recipe – Italian cuisine as living heritage: tradition, technique, and innovation Wed 18 13:00 - 13:45 Aula Makro Vinegar and Sherry Wine as the Common Thread in Mantúa’s Cuisine Wed 18 13:15 - 13:45 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 13:15 - 14:15 Main Auditorium CaixaBank Living with Purpose and Hope Wed 18 13:20 - 13:40 Digital Theatre Turning Opportunity into a Winning Strategy Wed 18 13:20 - 13:45 Auditorium Business & Concepts How to make hospitality profitable through design Wed 18 13:30 - 14:00 The Kitchen Lab by Estrella Damm Wed 18 13:30 - 14:00 Innovation Theatre by MAPFRE Wed 18 13:40 - 14:00 Digital Theatre Gastronomy, Social Media and Revenue: How Influencers Fill Restaurants Wed 18 13:45 - 14:10 Auditorium Business & Concepts Five design tips for hospitality and the Horeca Wed 18 13:50 - 14:10 F&B Stage Wed 18 14:00 - 14:30 Stand Unilever (Pabellón 9 - 9F657) Wed 18 14:00 - 14:30 The Kitchen Lab by Estrella Damm Wed 18 15:00 - 15:30 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 15:30 - 16:00 Main Auditorium CaixaBank Management and vision: the balance behind growth Wed 18 15:45 - 16:15 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 16:00 - 16:30 Main Auditorium CaixaBank Growth strategies in saturated markets Wed 18 16:00 - 17:00 Digital Theatre The Best Digital Restaurants Awards Wed 18 16:30 - 17:00 Main Auditorium CaixaBank The Secret of an Unstoppable Restaurant: Why the Best No Longer Compete (and How You Can Stop Too) Wed 18 16:30 - 17:00 Stand Hiopos Solutions (Pabellón 3 - 3D424) Wed 18 17:15 - 17:45 Stand Hiopos Solutions (Pabellón 3 - 3D424)