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The leading Horeca innovation event

Horeca Professional Expo
Last edition of HIP
Hospitality Megatrends 2026
HIP drives sustainability

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Include HIP in your marketing plan and boost sales

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Automated Foodservice Expo
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1-3 March 2027 - IFEMA Madrid | 10:00 - 19:00 h

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Hospitality 4.0, the world largest congress on trends and new concepts

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Hotel Trends
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Networking, business opportunities and quality leads

Future Gastronomy Startup Forum
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Italy, guest country

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We reward the most innovative hospitality companies

Horeca New Business Models Awards 2026
Last editions
The Best Digital Restaurants

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1 - 3 March 2027 IFEMA - Madrid

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Exhibitor Hub HIP LIVE

HIP 2027
The leading Horeca innovation event
Book your space
- Horeca Professional Expo
- Last edition of HIP
- Hospitality Megatrends 2026
- HIP drives sustainability
Exhibit
Include HIP in your marketing plan and boost sales
Exhibit
Visit
1-3 March 2027 - IFEMA Madrid | 10:00 - 19:00 h
Video on demand
- Reasons to Visit
- How to get there
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Video on demand
Activities
Networking, business opportunities and quality leads
Tickets
- Future Gastronomy Startup Forum
- Leadership Summt
- Italy, guest country
Awards
We reward the most innovative hospitality companies
Tickets
- Horeca New Business Models Awards 2026
- Last editions
- The Best Digital Restaurants
Partners
Companies, associations and media supporting in HIP
Exhibit
- Partners
- Supporting Partners
- Media Partners
Media
Press releases and graphic material
- Graphic Material
- Gallery

Search for:

1 - 3 March 2027 IFEMA - Madrid

HIP 2027
The leading Horeca innovation event
Book your space
- Horeca Professional Expo
- Last edition of HIP
- Hospitality Megatrends 2026
- HIP drives sustainability
Exhibit
Include HIP in your marketing plan and boost sales
Exhibit
Visit
1-3 March 2027 - IFEMA Madrid | 10:00 - 19:00 h
Video on demand
- Reasons to Visit
- How to get there
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Video on demand
Activities
Networking, business opportunities and quality leads
Tickets
- Future Gastronomy Startup Forum
- Leadership Summt
- Italy, guest country
Awards
We reward the most innovative hospitality companies
Tickets
- Horeca New Business Models Awards 2026
- Last editions
- The Best Digital Restaurants
Partners
Companies, associations and media supporting in HIP
Exhibit
- Partners
- Supporting Partners
- Media Partners
Media
Press releases and graphic material
- Graphic Material
- Gallery

Search for:

HIP LIVE

1 - 3 March 2027 | IFEMA - Madrid

Hospitality 4.0 Congress 205 Agenda

Mon 16 Feb

10:30 - 11:00

Food & BeverageMarketing & Ventas

How to turn a concept into a scalable brand

Mon 16 Feb

11:00 - 11:30

Experiencia de ClienteFood & BeverageInspiring Minds

The unexpected coffee: innovation and experience with Ferran Adrià x Lavazza

Mon 16 Feb

11:00 - 12:00

Experiencia de ClienteFood & Beverage

The real price of haute cuisine

Mon 16 Feb

11:30 - 12:00

Food & BeverageMarketing & Ventas

Uncomfortable innovation: management, technology, and AI in the creative workshop

Mon 16 Feb

12:30 - 13:00

Food & BeverageMarketing & Ventas

Change without Breaking: How to Innovate in Traditional Structures

Mon 16 Feb

13:00 - 13:30

Food & Beverage

Mon 16 Feb

15:30 - 15:50

Experiencia de ClienteFood & Beverage

Spicy flavors as a trend in liquid gastronomy

Mon 16 Feb

15:30 - 16:00

Food & BeverageMarketing & Ventas

Learning to Grow: Continuous Training as the Engine of New Hospitality Talent

Mon 16 Feb

16:10 - 16:30

Food & BeverageMarketing & Ventas

Mon 16 Feb

16:30 - 17:00

Food & BeverageMarketing & Ventas

The Wine Stage: Wine and Innovation — How Will We Drink in 2030?

Mon 16 Feb

17:00 - 17:15

Food & Beverage

Reinventing the night: trends and opportunities in nightlife

Mon 16 Feb

17:00 - 18:00

Food & BeverageMarketing & Ventas

From Award-Winning Chocolate to a Dessert that Redefines Its Essence

Mon 16 Feb

17:15 - 17:40

Desarrollo de Negocio & ExpansiónFood & BeverageMarketing & Ventas

Flavor and rhythm: the fusion of haute cuisine and music festivals

Mon 16 Feb

17:40 - 18:00

Experiencia de ClienteFood & BeverageMarketing & Ventas

New Entertainment Formats: Beyond Food and Beverage

Mon 16 Feb

18:00 - 18:30

Food & BeverageMarketing & Ventas

P.A.N. Showcooking: The Art of the Authentic Arepa

Mon 16 Feb

18:25 - 18:45

Food & BeverageMarketing & Ventas

Generation Z and 360° Entertainment Formats

Mon 16 Feb

18:30 - 19:00

Food & BeverageMarketing & Ventas

Mon 16 Feb

18:45 - 19:15

Food & BeverageMarketing & Ventas

New Trends in Mixology

Tue 17 Feb

10:30 - 10:50

Food & Beverage

Learning by doing: creativity, critical thinking, and global vision for the chef of the future

Tue 17 Feb

10:50 - 11:25

Food & Beverage

Crossing borders: the growth that occurs when the stage goes global

Tue 17 Feb

11:25 - 11:35

Food & Beverage

Best Practices Awards 2026

Tue 17 Feb

11:35 - 12:00

Food & Beverage

Tue 17 Feb

11:35 - 12:15

Experiencia de ClienteFood & Beverage

Rooms of the World: Europe, Hiša Franko

Tue 17 Feb

12:00 - 13:00

Food & BeverageMarketing & Ventas

Stars and knives: the edge of opinion

Tue 17 Feb

12:15 - 12:50

Experiencia de ClienteFood & Beverage

Rooms of the World: Asia, Ebisu Endo

Tue 17 Feb

12:50 - 13:25

Experiencia de ClienteFood & Beverage

Tue 17 Feb

13:00 - 14:00

Food & BeverageRRHH & Legal

Where Are the Women Chefs? The Glass Ceiling

Tue 17 Feb

13:50 - 14:15

Desarrollo de Negocio & ExpansiónFood & Beverage

Tue 17 Feb

15:30 - 15:50

Food & Beverage

Tue 17 Feb

15:40 - 16:00

Food & BeverageNuevas Tecnologías

Tue 17 Feb

16:05 - 16:35

Finanzas, Control de Gestion & AdministraciónFood & Beverage

Optimized Operations: The Final Frontier of Profitability

Tue 17 Feb

16:30 - 17:00

Food & BeverageNuevas Tecnologías

Tue 17 Feb

17:00 - 17:30

Desarrollo de Negocio & ExpansiónFood & Beverage

Success story: outsourcing to transform

Tue 17 Feb

17:05 - 17:40

Finanzas, Control de Gestion & AdministraciónFood & Beverage

Hotel F&B: Turning Necessity into Opportunity

Tue 17 Feb

17:30 - 18:00

Desarrollo de Negocio & ExpansiónFood & Beverage

Tradition Goes Digital: When Traditional Restaurants Integrate AI into Operations

Tue 17 Feb

18:00 - 18:15

Desarrollo de Negocio & ExpansiónFood & Beverage

Designing to Win: How Smart Spaces Solve the Staffing Challenge

Tue 17 Feb

18:15 - 18:35

Desarrollo de Negocio & ExpansiónFood & Beverage

The Best-Kept Secret of Efficiency: Transforming Operations with Fifth Range Cuisine

Tue 17 Feb

18:35 - 18:55

Desarrollo de Negocio & ExpansiónFood & Beverage

Standardization without Resources: Lessons from Remote Projects for Hospitality Growth in Spain

Wed 18 Feb

10:40 - 11:00

Dirección GeneralFood & Beverage

When a drink is no longer just a drink: new rules of consumption

Wed 18 Feb

11:00 - 11:30

Food & BeverageMarketing & Ventas

What’s Really Going On with Natural Wines?

Wed 18 Feb

11:00 - 11:30

Food & Beverage

Wed 18 Feb

11:00 - 12:00

Experiencia de ClienteFood & Beverage

Craftsmanship without romanticism

Wed 18 Feb

11:30 - 12:00

Experiencia de ClienteFood & BeverageMarketing & Ventas

How to Create Wine Lists that Connect with Territory and Consumers

Wed 18 Feb

11:30 - 12:00

Food & Beverage

Wed 18 Feb

12:00 - 12:30

Food & Beverage

Gastronomic solutions in action: Innovation and flavor for the modern hospitality industry

Wed 18 Feb

12:00 - 12:20

Food & BeverageMarketing & Ventas

8 Beverage Trends You Should Consider for Your Bar or Restaurant

Wed 18 Feb

12:00 - 13:00

Experiencia de ClienteFood & Beverage

Tradition, Trend and Truth: Between Likes and Sales

Wed 18 Feb

12:20 - 12:50

Experiencia de ClienteFood & Beverage

New Cocktail Experiences

Wed 18 Feb

12:30 - 13:00

Food & Beverage

Wed 18 Feb

12:50 - 13:10

Experiencia de ClienteFood & Beverage

Beverages as a Luxury Experience in Hospitality

Wed 18 Feb

13:00 - 13:30

Food & Beverage

Italy beyond the recipe - Italian cuisine as living heritage: tradition, technique, and innovation

Wed 18 Feb

13:30 - 14:00

Food & Beverage

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