Marketing expert. Publicist and writer. He has worked for international companies and was a trade marketing advisor to the Mexican Government. He currently directs SMART GAMES MARKETING in Madrid. Awards: -2006 : Best Promotion, «»Innovation»» category (ANTAD, Mexico). -2009: «»Golden Lion»» for «»Corporate Altruism»» (Rotary Club of Mexico). -2012 : «»New Author»», Guadalajara International Book Fair. Publications: – «»OJO POR OJO»» (Edit. Planeta, 2012).