President of Aplus Gastromarketing and CEO of FACYRE. Pioneer of gastronomic marketing in Spain. In 2007 he founded APLUS, an agency that paved the way for the Gastromarketing discipline in our country. In 2010 he led the opening of a new line of business from Aplus to transfer all that expertise to the world of gastronomy, which has facilitated the promotion and development of gastronomic marketing in Spain.