In a global world is there a global kitchen? Are there the same trends in the world? What does the international public demand? In this session we will see how 5 of the most important chefs in their regions and from different parts of the world reveal new trends, where their kitchens are heading, what offer is key and what they notice in common among them. What is your strategy? Are you looking for mergers in other regions? New items? Is the kitchen simplified or is it increasingly sophisticated and elaborate? Can the raw material be the key? Do they rely on social networks? They will also explain us the need of not only cooking well but also penetrating the digital market for the evolution of their kitchens and to be able to approach all audiences.