Dimitri, manager for the last 6 years of the legendary Fat Duck Restaurant of Heston Blumenthal (Bray, United Kingdom) has just joined as Head of Eemotionalization at Fat Duck Group, where Heston and his team pay close attention to the design of emotions for their guests. Dimitri will share Heston’s innovative approaches to creativity and human behavior engineering at Fat Duck Group restaurants. How the emotions and behavior of customers can be created by your team, how to apply the neurophysics used in 3 Michelin Stars to your restaurants and dishes, how to improve the creativity of your restaurant team, how to manage the design of the guest experience and personalization advice from reservation to check payment.