45 years in the food sector of which 28 in the modern restoration. Starring in milestones such as the creation of the Food Fair, AECOC or today Restoration Brands, Author of 3 books on foodservice and professor in the Basque CC, Esade, CETT . Creator of magazines like Caternews or Restauración News or collaborator of the German Food Service Europe. It is currently driving sustainability and circular economy in restaurants.