At 19, on a visit to the Georges restaurant at the Pompidou Museum in Paris, when Juan Luis Medina decided that he wanted to design spaces. After training in image and sound and specializing as a photographer and artistic realization, he began his career as an interior designer mixing visual references of cinema, art, scenery and architecture. At 28, he studied interior architecture at IADE and, after going through several studies, in 2011 he founded Madrid in Love.