«Science of the Time» goes back to 1992, being one of the first and most renowned trends research and innovation agencies in the world. Founded by Professor Carl Rohde, the company worked with a kaleidoscope of companies over the years, often in long-term partnerships. Carl Rohde was awarded as the first Trendwatching and Innovation professor at the Shanghai Institute of Technology in China. At HIP2918, he will share the latest trends from a global perspective.