19-21 FEBRERO 2024

7 Dilemmas: Luxury vs commodities

  • 20/02/2019
  • 13:20 - 14:00
  • Comparte esta sesión:

The hospitality sector is facing one of the great challenges: to promote differentiation through a well-defined strategy or to let the homogenization take the lead. In both options, the location of the hotel is the main factor of the client’s choice. During the Luxury vs. Commodities Dilemma session, Fiona Ferre will analyze the problematic and will offer clues on both options to clarify the scenario for hoteliers.