19-21 FEBRERO 2024

7 Dilemmas: Direct channel vs OTAs

  • 20/02/2019
  • 12:40 - 13:20
  • Comparte esta sesión:

What matters most to the hotel, from the point of view of business view: direct sales or online sales through travel agencies or reservations? In this Dilemma, Monica Figuerola will analyze the pros and cons of each of the formulas and provide the necessary keys for hoteliers to know what to expect if they opt for a model of marketing their offer or another, or decide that both live together.