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  • 20/02/2019
  • 12:00 - 12:40
  • Sala 1 (2019)
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Standardization or personalization? In this Dilemma we will deal with two differentiated business models in hotels: chains, whose large number of establishments are managed by the same management and provide a standardized quality service, and that of independent hotels, which do not belong to any chain and offer travelers innovative proposals that are associated with personalized service.


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