Passionate about food and technology, he is a specialist in marketing and communication, having developed his career mainly in media and tech multinationals such as ElTenedor, Shine Iberia, PRISA, Disney or Sony. José is founding partner and CMO of Eatable Adventures, one of the three leading foodtech accelerators in the world. He also runs Madrid Food Innovation Hub, the first centre for the promotion of innovation and entrepreneurship in food in Madrid.