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A Good Breakfast Sells Rooms - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
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A Good Breakfast Sells Rooms

Tue 11 Mar | 11:40 - 12:00

Premium VIP Pass
Premium VIP Pass

We will discuss the importance of a good buffet and breakfast service to elevate the hotel’s overall positioning. From the perspective of the F&B figure, we will discuss strategies to improve the buffet, thereby enhancing the online reputation of breakfast, which in turn will improve the hotel’s overall GRI. The better the hotel’s online rating, the higher the average price, and consequently, the ADR increases, the ultimate goal of every hotel executive.

Speakers
Eugeni Serranos Soler

Eugeni Serranos Soler

General Manager Hotel Dolce Barcelona

HCI. Hotels Collection International

Sergio Mellado

Sergio Mellado

Director F&B

Catalonia Hotels

Marc Lorés

Marc Lorés

VP of F&B

Aethos Hotels & Clubs

Moderators
Marina Valls

Marina Valls

Buffet Concept Consultant

Casa Delfín