Future Gastronomy Startup Forum

HIP 2024 – Horeca Professional Expo is a gathering at IFEMA in Madrid (February, 19th – 21th 2024) dedicated to innovation, digital transformation and emerging trends in the hospitality and food service industries (HORECA) where LABe – Digital Gastronomy Lab and Culinary Action, initiatives by Basque Culinary Center will host the Future Gastronomy Startup Forum: a showcase for synergizing and networking with a global, yet specialized, audience, including business leaders, potential partners and investors, and young entrepreneurs.


This forum is looking for disruptive and emerging projects that will impact gastronomy and hospitality in the future in the following categories and technologies:


  • New foods, ingredients and processes (alternative proteins, fermentation, nutraceuticals and supplements, functional properties, personalized foods, healthy foods, robotics and automation)
  • Sustainability & circular economy (sustainable materials, smart labeling, smart packaging, edible packaging, safety, transparency & traceability, food waste prevention/avoidance, upcycling, logistics and transportation, shelflife optimization)
  • Culinary & sensory science
  • Innovative kitchen and dining room machinery and equipment
  • Virtual and augmented reality
  • Indoor farming
  • 3D food printing
  • IoT – Internet of Things
  • Enhanced customer experiences (accessories, music, services, personalized gastronomy)
  • Distribution, logistics and traceability (transparency, information)
  • Food delivery & On Demand
  • Gastro-Tourism
  • Smart restaurants and establishments (management, operations, inventory, suppliers, waste management, business intelligence, energy efficiency, personnel training, marketing, finance, customer knowledge & management, personalization)
  • Connectivity (platforms, browsing, orders, reservations, payments, loyalty)


If you’ve got innovative solutions, here is your opportunity to present your project to the sector’s leading companies, potential partners and specialized investors.


Key dates

  • The deadline for submitting project applications is January 22, 2024 (23:59 CET).
  • Selected projects will be notified as of January 26th.
  • Selected projects will participate in the Future Gastronomy Startup forum -by LABe and Culinary Action- on February 20, 2024 at the Digital Theatre.

Winner 2023


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