19-21 FEBRUARY 2024 | IFEMA - MADRID

XV Restaurant Trends

The largest organized catering forum in Spain and Portugal

 

Marcas de Restauración celebrates the XV edition of Restaurant Trends, the annual meeting of restaurant managers organized in Spain, within the framework of the HIP – Horeca Professional Expo.

Organized by restaurant brands, the objective of the event is to bring together annually the CEOs and Marketing Directors of the most important companies in the sector. Throughout its history, it has become one of the most important national meetings of the restaurant industry, reinventing itself each time with new proposals that are in line with the modern and innovative spirit of Restaurant Brands.

 

The sector resists and pushes forward, overcoming every day economic, health and geopolitical contingencies.

 

At Restaurant Trends we want to help the sector to achieve better results, momentum and economic growth through innovation, concern for the people who are part of the brands and commitments to quality, sustainability, health and equipment.

 

We will analyze the latest trends so that you can apply them to your business, you will learn about the most relevant data analysis in the sector, how to achieve the desired digitalization, how brand ambassadors and influencers are. All topics that together make the Restaurant Trends experience a must-attend event.

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About Marcas de Restauración

Marcas de Restauración (MdR) is the national business association that represents the main branded restaurant chains operating in Spain, both national and multinational, currently comprising 45 companies with nearly 150 commercial brands, more than 100,000 direct jobs and more than 7,000 restaurants in our country.

 

In terms of market share, the Foodservice branded sector as a whole accounts for 30% of the Commercial Foodservice business. Foodservice has closed the year 2022 with an expenditure made by national residents of 37,600 million euros.

 

MdR defends the interests of the sector before public administrations, being the main interlocutor of Branded Foodservice. It organizes national events such as Restaurant Trends, the Barcelona Summit, the Annual Foodservice Observatory and the annual MdR Awards Gala.

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