Horeca New Business Models Awards

10-12 March 2025 | IFEMA - Madrid

HORECA NEW BUSINESS MODELS AWARDS 2024

Winners of the Horeca New Business Models Awards

 

On February 20th at 7:00 PM, the awaited gala of the Horeca New Business Models Awards took place within the framework of the Hospitality 4.0 Congress at HIP 2024. These awards, divided into six categories, aim to recognize the efforts, leadership, and transformation of companies that focus on innovation in the Horeca sector, specifically in areas such as business models, new products, equipment, communication management, operational processes, marketing, and customer experience.

 

The verdict was delivered by a jury of industry experts in front of an audience of hospitality entrepreneurs and managers, providing the winners an unprecedented opportunity to showcase their work to the world, and placing it in the spotlight of a renowned global platform. See you at the next edition, HIP2025!

Categories

Winners of the Horeca New Business Models Awards 2024

WINNER OF TECHNOLOGICAL INNOVATION BY COCA-COLA

Yurest was created by and for hospitality professionals with a multidisciplinary team, solving real problems that affect the HORECA sector. Its main differentiator is being the first software that enables the digitization, management, and control of all restaurant areas, thanks to its 15 modular tools that cover all processes within a restaurant.

FINALISTS OF TECHNOLOGICAL INNOVATION BY COCA-COLA

From traditional Spanish cuisine, paella and rice dishes, in general, are among the most challenging to prepare and reproduce. Therefore, NTGAS has developed a professional automatic paella burner capable of achieving consistent and standardized results, without the daily intervention of an expert in rice preparation

Mixo aims to revolutionize nightclub and festival bar services by eliminating inefficiencies related to long customer queues and costly operating costs. How? By creating a sleek, self-service cocktail robot for end-user cocktails that also drives sales and increases event profitability in a safer environment.

WINNER OF PRODUCT INNOVATION BY MAHOU SAN MIGUEL

iCareSystem AutoDose is the stand-alone cleaning system for iCombi Pro benchtop units by RATIONAL. Cleaning is fully autonomous if desired. This increases occupational safety, saves a lot of time and contributes to hygienic safety.

FINALISTS OF PRODUCT INNOVATION BY MAHOU SAN MIGUEL

Hello Plant Foods, with its innovative Hello Fuah!, has created the vegetable foie gras category in Spain, a national and international milestone. A product recognized at the Barcelona Vegan Awards, and at Lantern’s Green Revolution Awards.

Barry Callebaut revolutionizes the world of chocolate drinks. Made from sustainably sourced cocoa, it allows for a wide variety of recipes in both hot and cold applications. Surprising, Versatile and Sustainable.

WINNER OF DESIGN AND EXPERIENCE BY CAIXABANK

ABYA represents a unique and innovative concept that fuses art, culture and gastronomy in an unparalleled experience. It is a place where creative expression is intertwined with authentic flavors and avant-garde culinary techniques.

FINALISTS OF DESIGN AND EXPERIENCE BY CAIXABANK

In the always vibrant neighbourhood of Malasaña, we find Boom Boom Ciao, much more than a restaurant; it’s a show, a new beginning, a space where magic and surprises are present in every corner and every moment.

PF1 INTERIORISMO CONTRACT is a studio specialized in developing integral projects for Hospitality, a sector in which it has become a reference in Galicia, where it is based.

WINNER OF PEOPLE, PRODUCT, PLANET BY BUNZL

Garden Hotels‘ conscious procurement represents a firm commitment to local and ecological products, aiming to highlight the natural and cultural heritage of the Balearic Islands. The implementation of a conscious purchasing philosophy is based on criteria of quality, environmental respect, and fair pricing.

FINALISTS OF PEOPLE, PRODUCT, PLANET BY BUNZL

“Pezconocidos,” an innovative project in gastronomic sustainability, aims to maximize the utilization of fish catches by creating new recipes that showcase lesser-known species. Compass Group has introduced these exquisite dishes, conceived by the Chef del Mar, in corporate cafeterias, schools, hospitals, and social and elderly care centers throughout Spain.

The Burnt Chef Project emerges with a clear mission to challenge myths and transform paradigms. Together with hospitality professionals, it is dedicated to combating the stigma around mental health in the industry by offering training courses in both culinary schools and restaurant teams. Her goal is to promote and cultivate a humane, welcoming and sustainable hospitality environment.

WINNER OF BUSINESS DEVELOPMENT BY HEINEKEN

Gastronomic credibility, experiential leisure, projects with distinctive personalities and customization are just some of the ingredients with which Grupo Larrumba Holding has cooked up its success.

FINALISTS OF BUSINESS DEVELOPMENT BY HEINEKEN

From Maresme to Los Angeles: a success story that has made Areas an example of internationalization, innovation and the ability to transform the F&B and Travel Retail sector.

VICIO es un restaurante delivery que ha revolucionado el mercado de las hamburguesas. Nacidos en plena pandemia ofrecen hamburguesas gourmet apoyada al 100% en ingredientes de frescos y de calidad.

WINNER OF NEW BUSINESS MODEL BY UNILEVER AWAY FROM HOME

The Omar is the bistro-bakery of Familia La Ancha, located in the first Thompson Hotel in Europe. An artisan and fresh offer, and above all respectful with the product.

FINALIST OF NEW BUSINESS MODEL BY UNILEVER AWAY FROM HOME

Talentchef is a consulting firm specialized in the creation and development of global F&B solutions for important chains in the sector. Focused on operational excellence and technical efficiency.

The Champions Burger revolutionizes gastronomic events by introducing a vibrant competition between the best burger restaurants in Europe. A new event model that allows for active customer participation.