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HIP 2024
The leading innovation event for the hospitality industry
Exhibit
HIP should be part of your sales and marketing strategy. Join us!
Visit
19-21 February 2024 | IFEMA Madrid
Congress
Hospitality 4.0 Congress, the world's largest congress on trends and new business models
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative companies in the industry
Partners
Companies, associations and media that help us to promote HIP
Media
Press releases, images and materials
19-21 FEBRUARY 2024 IFEMA - MADRID
Customer acquisition and loyalty strategies for survival The pandemic has created a new paradigm in many economic sectors: new players are appearing, new work dynamics are emerging, customer relations, both external and internal, are being transformed… generating a real revolution in the labor market. If before the pandemic the shortage of professionals was the biggest obstacle for the hospitality demand, 2 years later we expect to live a historic moment in terms of recruitment and talent attraction, facing a new old acquaintance: the difficulty of recruitment.
In this summit we will discuss how in a market as competitive and agitated as the one we foresee, Human Resources departments must plan with priority the strategies for attracting and retaining talent, a plan that establishes strategies to implement and apply continuously, not as specific and isolated actions, but with a correct design and a good application they can become differentiating elements in front of the competition. All this with the aim of preventing the most valuable professionals from leaving and attracting the best talent.
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