Customer acquisition and loyalty strategies for survival
The pandemic has created a new paradigm in many economic sectors: new players are appearing, new work dynamics are emerging, customer relations, both external and internal, are being transformed… generating a real revolution in the labor market. If before the pandemic the shortage of professionals was the biggest obstacle for the hospitality demand, 2 years later we expect to live a historic moment in terms of recruitment and talent attraction, facing a new old acquaintance: the difficulty of recruitment.
In this summit we will discuss how in a market as competitive and agitated as the one we foresee, Human Resources departments must plan with priority the strategies for attracting and retaining talent, a plan that establishes strategies to implement and apply continuously, not as specific and isolated actions, but with a correct design and a good application they can become differentiating elements in front of the competition. All this with the aim of preventing the most valuable professionals from leaving and attracting the best talent.
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