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Trends in Cafes, New Consumption Moments, and Business Models - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid

Trends in Cafes, New Consumption Moments, and Business Models

Mon 10 Mar | 12:00 - 12:30

Explore the latest trends that are transforming the world of cafes, from new consumption moments that drive creativity in offerings to innovative business models that combine technology, sustainability, and personalized experiences. This roundtable will reveal how to adapt to changing consumer expectations and turn these changes into opportunities to stand out and grow in a competitive market.

Speakers
José Antonio del Castillo

José Antonio del Castillo

Managing Director

Manolo Bakes

Juan López-Guerrero

Juan López-Guerrero

Founder

Antojos Gallery

Moderators
Marta Gómez

Marta Gómez

CEO & Founder

Gestiorante