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The Secret Behind the Success of Biscoff Cookie: How a Unique Flavor Revolutionizes Major Collaborations - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid

The Secret Behind the Success of Biscoff Cookie: How a Unique Flavor Revolutionizes Major Collaborations

Mon 10 Mar | 12:50 - 13:20

Join us in this roundtable discussion to discover the success story of Biscoff cookie becoming the star ingredient thanks to collaboration with key references in different business models: Dunkin’, Europastry, and Dúo Harinero will share how they work with Lotus Bakeries to create irresistible proposals that conquer consumers.

Speakers
Carlos López Saez

Carlos López Saez

CEO

El Dúo Harinero

Karina Castillo

Karina Castillo

CEO y CMO

Dunkin´ España

Moderators
Rosa López Huerta

Rosa López Huerta

Directora de Marketing

Lotus Bakeries