All Speakers Speaker Rosa López Huerta Position: Directora de Marketing Company: Lotus Bakeries Rosa has extensive experience in FMCG in the Marketing, Trade Marketing and Category Management departments. Throughout his professional career, he has held key positions in companies such as L’Oréal, Suntory Schweppes and Lotus Bakeries. Since 2017, Rosa has led the Category Management, Trade Marketing and Marketing department at Lotus Bakeries Spain, a prominent company in the food sector and best known for its legendary Lotus Biscoff caramelized cookie. Sessions Mon 10 Mar 12:50 - 13:20 El Secreto Detrás del Éxito de la galleta Biscoff: Cómo un Sabor Único Revoluciona Grandes Colaboraciones