HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
It’s not a warning… it’s a promise.
A visual signal that what happens inside is neither softened nor sugarcoated. Here, finally, things are said clearly.
The name of the space, Sin Filtro, stands out crisp, powerful, and striking—just like the concept behind it: saying what many think, but few dare to speak aloud. The diamonds evoke the forbidden, the things that weren’t shown during children’s hours. A symbol of the desire to go beyond limits, to tackle uncomfortable, real, fundamental topics.
Because in the kitchen—as in life—the important things often happen off-script.
The legend integrated into the second diamond unites two forces:
Montagud, the publishing house that has spent more than a century listening to and writing the truths of chefs, and HIP, the stage that embraces the courage to speak them.
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