Horeca Futura

HORECA FUTURA is an initiative led by HOSTELERÍA DE ESPAÑA within the framework of HIP (Hospitality Innovation Planet), and has become a benchmark platform for the hospitality industry. This summit is specifically designed for business owners, associations, and key players across the sector’s value chain, with the aim of anticipating the changes and challenges that shape both the present and future of hospitality. This year’s edition will bring together experts from various fields and influential figures to provide a comprehensive and up-to-date view of the main trends transforming the industry.

The HORECA FUTURA 2026 agenda delves into critical topics such as digitalization, social sustainability, personalized customer experiences, and emerging consumption trends in the restaurant sector. Attendees will have the opportunity to participate in talks and panel discussions with experts, opinion leaders, and innovative companies, creating a unique space for learning and collaboration.

Moreover, HORECA FUTURA serves as a hub for inspiration and networking for professionals aiming to stay ahead in a constantly evolving environment. The summit not only showcases best practices and success stories but also fosters strategic connections with other industry players. It is a platform that encourages dialogue and reflection, helping attendees identify new business opportunities and adapt to increasingly demanding and conscious consumers.

With a strong focus on sustainable development and continuous innovation, HORECA FUTURA at HIP 2026 becomes a must-attend gathering for those who want to lead change in hospitality. The event reaffirms the mission of HOSTELERÍA DE ESPAÑA to support and empower a sector that, through innovation, adapts to and responds to the challenges and opportunities of a globalized and ever-changing market.