Hospitality Management

16 -18 February 2026 | IFEMA - Madrid

Success Stories and New Business Models in the HORECA Channel

The Hospitality Summit is the meeting point for professionals and leaders who are redefining the hospitality industry through innovation, management, and business strategy. Throughout the day, we will explore the new business models that are setting trends in the HORECA channel, as well as the key factors that allow brands to remain competitive in an increasingly demanding and saturated market.

 

Through inspiring conversations, market data analysis, and real success stories from leading companies, we will discover how businesses are adapting to changes in consumer behavior, digitalization, sustainability, and the pursuit of authentic experiences that surprise and build customer loyalty.

 

The program brings together experts and executives who share their vision of the sector’s future, showcasing tangible strategies to improve profitability, strengthen customer relationships, and build resilient and sustainable business models. A space to learn from those who are already transforming the hospitality industry from within.