HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
The Hospitality Summit is the meeting point for professionals and leaders who are redefining the hospitality industry through innovation, management, and business strategy. Throughout the day, we will explore the new business models that are setting trends in the HORECA channel, as well as the key factors that allow brands to remain competitive in an increasingly demanding and saturated market.
Through inspiring conversations, market data analysis, and real success stories from leading companies, we will discover how businesses are adapting to changes in consumer behavior, digitalization, sustainability, and the pursuit of authentic experiences that surprise and build customer loyalty.
The program brings together experts and executives who share their vision of the sector’s future, showcasing tangible strategies to improve profitability, strengthen customer relationships, and build resilient and sustainable business models. A space to learn from those who are already transforming the hospitality industry from within.
We use technologies such as cookies to store and/or access device information. We do this to improve the browsing experience and to display (non-)personalized ads. Consent to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Failure to consent, or withdrawal of consent, may adversely affect certain features and functions.