HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
The transformation of the Food & Beverage sector not only affects business structures but also redefines expectations, opportunities, and challenges for operators and industry leaders. This raises a key question: how can foodservice and hospitality businesses be managed and optimized in an increasingly diverse and competitive environment, while meeting the new demands of owners, investors, and consumers? At the same time, what skills and tools do professionals need to develop in order to thrive in this constantly evolving landscape?
The F&B Summit 2026 offers an in-depth exploration of these topics through keynote sessions and discussions with international experts, complemented by leading real-world case studies. The program will explore innovative business models, emerging restaurant concepts, disruptive technologies, and the trends that are redefining customer experience, operational efficiency, and profitability across the sector.
More than a space for analysis, the F&B Summit is positioned as a platform to inspire, connect, and equip professionals in the Food & Beverage industry with the vision, strategies, and tools needed to successfully navigate the new models of ownership, management, and experience that will shape the future of the sector.
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