Design & Experience

In the premium and luxury segment, differentiation is no longer measured in stars, but in emotions. Travelers seek more than comfort or exclusivity: they want to live memorable experiences that reflect authenticity, identity, and a sense of place. In this context, Design and Experience presents itself as an inspiring session that delves into how design, architecture, and experience intertwine to create spaces that inspire, move, and leave an indelible mark on guests’ memories.

Beyond aesthetics, design becomes a strategic tool capable of conveying brand values, generating emotional connection, and responding to an increasingly aware and demanding traveler. We will explore how new approaches to interior design, lighting, art, landscape, and sensory storytelling are redefining hospitality, integrating sustainability, technology, and well-being as core pillars.

At Design and Experience, leading designers, architects, hoteliers, and creatives will share success stories, creative processes, and transformative visions that demonstrate how design is today the main driver of differential value. From luxury resorts to urban boutique hotels, we will learn how atmospheres are crafted that speak the language of emotion and turn every stay into a unique story.

An unmissable event for those who believe that true luxury lies in the experience and that design, beyond decoration, has the power to connect, inspire, and transform.